Laila Zichmanis is a Canadian brand strategist and marketer about to launch her business, Lumena, in Toronto, Canada. We’ve been working with her for some time now to develop a powerful brand identity for her business and I think these three initial concepts Caroline and her team have created are just stunning aren’t they?

Each concept has been borne out of the idea of light or illuminating things. Some obvious, some more subtle.

Concept One

Love this colour palette and the beautiful brand patterns.

Concept Two

I love the chink of light that shines through the “window” in the logo. It’s all created as a vector file so would be fully scaleable and could also work as a solid colour (albeit without the light chink!) if required.

Concept Three

This was Laila’s favourite concept: strong yet feminine. We’re currently in the process of amending colours and tweaking bits here and there, so I will certainly share very soon!

What do you think? I love them!

Tagged as in Branding, Case Studies, From The Studio, Graphic Design, Logo Design

I’ve done it and I am so excited! I have just booked my tickets to Holly Becker and Leslie Shewring’s Day of Color, Styling and Photography on 4th March… In New York! I’ve long admired Leslie’s approach to colour and photography and with my book manuscript nearing completion, I know that now is the perfect time to up my game when it comes to styling (even though I plan to draft a pro in to take the photos).

I’ll have what she’s having

Leslie has the knack of putting together the most stunning photographs and I just love her creative, light, fresh approach. Just take a look at these beauties to see what I mean…

All images: Leslie Shewring/ Holly Becker

So add to that creativity the amazing Holly Becker, the woman behind Decor8 and the author of the book Decorate I think we have a pretty irresistible class. In fact, so much so that I’ve been trying to talk myself out of going for the past three weeks but I just had to give in and book today!

It’s all part of my mission to create something really big and exciting this year.

It feels like we’re all thinking very big at Flourish right now. So many positive things have happened over the past six months that this trip really feels like a big part of the journey. I can’t wait to spend the day immersing myself in creativity and meeting the other class delegates. I’m also looking forward to getting back to New York and just taking everything in.

I was last in New York almost 12 years ago just after my graduation. I fell in love with the busy, chic and vibrant city and I’ve always wanted to go back but the time was never right. It feels like it could be now.

So I have one question for you. I’ll have a couple of days to just mooch about before the class starts, and I’m already making a little list in my head of places to go (Anthropologie, Purl and J Crew for starters) but I would love your advice. Where should I go? I’d love your New York shopping, eating and general amazingness tips!

Ps. Thank you to Karen and Suzanne for making going to the USA for a workshop not seem like a crazy thing to do Enjoy your time with Yanick Silver!

Tagged as , decor8 eclass, holly becker, leslie shewring, NYC color photography styling workshop in Big Thinking, Fiona's Book, Flourish Stuff

We are quote tastic this week aren’t we? I’m so inspired by my class on the Branding Masterclass that I’m feeling all high fives and inspirational mantras. And as this was one of my favourites I just had to share it with you.

So what’s holding you back? And more to the point, what are you going to do about it?

Tagged as in Big Thinking, Inspirations

It can be so easy to listen to the wrong people can’t it? The naysayers, the doom mongers or general energy sappers? Surely being successful in business is about having the energy and inspiration to find your way through when things get tough? And believe me I know how difficult that can be. But when [...]

Tagged as in Big Thinking, Inspirations

Ok Ok, so for those of you that know me, you know I am a very excitable person! For those of you that don’t brace yourselves! Ok so here goes…I just felt the urge to write a post today as I was feeling incredibly inspired by package design. We are constantly surrounded by advertising so [...]

Tagged as in Uncategorized

These bright, crisp days are just what we needed aren’t they? There’s a lot happening at Flourish at the moment which we’re all finding incredibly inspiring. Team promotions, new designers, some very exciting client projects, the launch of the branding masterclass, oh, and the small matter of a nip tuck to the Flourish brand identity [...]

Tagged as in Colour Psychology, Inspirations

Liezl Croft is an utterly lovely wedding and family portrait photographer. A force of South African fabulousness, creative, warm, friendly and with an eye for fun she asked us to create a brand refresh and blogsite that would reflect where her business is today as well as (of course) attracting and retaining lots of new clients. [...]

Tagged as in Blogging, Case Studies, From The Studio, Web Design, Websites

I’m often asked where we find our inspiration for our own brand and the brands we work on. The people that ask have clearly never seen our creative boardroom! At the heart of the room is a bright (flourish) green painted sideboard packed with magazines, catalogues and direct mail to inspire us. We are also [...]

Tagged as in Branding, Powerful Branding

Sunny day, clear skies and fire in my belly. What’s not to be optimistic about? What plans do you have for your business this year? What would you be doing if nothing was standing in your way? It’s something to think about isn’t it? Image Credits: The Best is Yet to Come print Etsy, Kate Spade [...]

Tagged as in Inspirations

Would you like a sneak preview of the Branding Masterclass branding? Oh go on then… With less than two weeks to go until the launch of the fabulous online Branding Masterclass the team in the studio are working incredibly hard dotting the i’s and crossing the t’s on the brand identity and blogsite. You can [...]

Tagged as in Branding, Case Studies, Flourish Stuff, From The Studio, The Flourish Identity, Workshops