By Caroline Dann, 5th Jun 2013
By Caroline Dann, 31st May 2013
Despite our quiet appearance of late we can officially confirm that we’ve been absolutely, completely and utterly, categorically FLAT OUT. Hurrah to that!
Flat out on juicy branding projects which we’ll be posting about over the coming weeks and flat out working on a branding project of our very own – check out our new website. Yes, it’s true. We’ve been very hard at work revisiting our brand identity and website design and for those of you who have recently undergone a rebrand yourselves, you’ll appreciate that it’s no easy feat.
Unsurprisingly, the process we went through was no different to the one we follow for all of our customers, just a little more challenging to get right with so many creative eyes to please 
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Tagged as in Branding, From The Studio, Logo Design, Powerful Branding, Rebranding
By Caroline Dann, 25th Apr 2013
Knitwear designer Anna Bright approached us at the start of March, eager for us to address her current branding and blog design because it isn’t sending out the right signals or visually reaching out to the right people. Anna designs beautiful knitwear patterns that she sells to both budding or experienced knitters; women keen to learn new styles and expand their knowledge of knitting techniques.
Her love of all things knitted and gorgeous portfolio of work has enabled her to create steady online activity through her blog, but with a name (Princess Pea) she chose some time ago and a longing to attract more like-minded women in the knitting circle through her branding, Anna took the plunge to revamp her business name, invest in some gorgeous brand styling with us and ask us to redesign her blog in a big way. And did I mention that we’re over the moon she chose to work with us? 
Here’s how the logo and brand elements look:
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Tagged as , branding, Logo Design, Rebrand, Rebranding, web design, website design in Branding, Logo Design, Mood Boards, Powerful Branding, Rebranding, Web Design
By Caroline Dann, 19th Mar 2013
At first glance, you might wonder why a new Irish business would commission an English agency to create their branding? Well we happen to think it’s a pretty clever idea; our design-take on the Irish theme was bound to be unique, impartial and hopefully give a little bit of the unexpected. When the lovely Maira contacted us from across the water we relished the chance to get to know more about her quirky business idea; selling illustrative, branded homeware gifts online and in stores to people looking for a flavour of Ireland to have in their home.
Here’s the vision board we created first…
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Tagged as , brand identity, branding, Graphic Design, Logo Design, logos in Branding, Graphic Design, Logo Design, Powerful Branding
By Caroline Dann, 15th Mar 2013
When Animal Art Fair approached us last year to address their website design we naturally jumped at the chance of working with them. Their previous website lacked finesse and didn’t show off the remarkable fine art on display to it’s full potential, so whilst we all felt comfortable working with the same logo, the website and branding as a whole needed a good push into 2013.
Here’s how the old website looked last year…
With so much happening, so many messages and so many directions to be pulled in it’s difficult to know what to do next! Don’t you just want to see gorgeous images of fine art?
After filtering down the core navigation, stripping back the content and simplifying the reader’s journey we made the real focus of the design the art itself. We’ve created a great banner space on the homepage to proudly display the 3 ideal directions we’d like the viewer to take and just let the art sing for itself. Nice big images so you can see the detail in all it’s glory.
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Tagged as , brand identity, Rebrand, Rebranding, web design, website design in Branding, Powerful Branding, Powerful Ecommerce, Rebranding, Web Design
By Caroline Dann, 1st Mar 2013
Let me introduce you to Gladis.
She is the incredible face of 3 years of very hard work by PSHPC to create a software solution for employers managing protection insurances, ie, income protection and life assurance. Now we all know that insurance isn’t the most exciting subject in the world but what Gladis brings to this industry really is quite exciting and here’s why…
A (very) brief overview
Employers will only realise that an employee is not covered by insurance when a claim is already disputed, or even rejected due to out-of-date information. Typically this happens at the most distressing time for an employee or their family and it can be unpredictable and tricky work for HR departments and their budget.
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Tagged as , branding, illustrations, Logo Design in Behind The Scenes, Branding, Case Studies, Illustrations, Powerful Branding
By Caroline Dann, 26th Feb 2013
Remember when we posted about Hawthorn Handmade the other week? Stephanie is a fibre artist whose new business Hawthorn Handmade, specialises in making needle felting craft kits – you can catch up on our previous post about Stephanie’s business or find out a little more about her and her work here.
Following our meeting we got straight to work on a vision board and we all adore the result! A Summer meets Autumn tone with muted colours and a style that gently taps into ‘cool vintage’ and the art of crafting. Fonts are quirky, backgrounds are textured and patterns deliciously tactile. Stephanie was keen to have a little American twist to the brand style so we’ve honoured this but brought it back home with the quintessentially British pheasant.
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Tagged as , brand identity, branding, Logo Design in Branding, Case Studies, Logo Design, Powerful Branding
By Caroline Dann, 18th Feb 2013
We’re refining a few little bits here and there but I couldn’t wait, I had to show you the gorgeous design we’ve created for Toadstool Parties!
Toadstool Parties are a team of young creative people who are passionate about creating imaginative and enchanting parties and events for children. Fronted by the lovely business owner Sarah Chamberlain who has a theatrical background, she’s cherry-picked young individuals packed with energy, passion and a lot of patience to work with her towards creating these magical events. From themed parties to Wedding creche, face-painting and crafts, Sarah and her team do everything you can imagine to give children fun and excitement with an educational undertone. It’s clear you’ll get the full works for whatever the occasion.
Here’s the old website design
Sarah has been itching to work with us for a while now and the feeling has been mutual! Her current website lacks impact and doesn’t communicate her most important business values: aspiration, excitement, ethics and education. Above all it isn’t reaching out to the customers Sarah wants the most so we’ve waved our magical Flourish wand over the design to get the children just as excited as the Mums about what Toadstool Parties can do for them.
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Tagged as , Rebranding, web design, website design in Branding, Case Studies, Rebranding, Web Design
By Caroline Dann, 12th Feb 2013
Candid Apple is owned and run by the lovely Tamryn Lawrence who offers venue owners and organisers expert consultation on how to get the very best out of their venue and maximise their chances of captivating future brides and grooms for their special day.
Tamryn works closely with the owner or organiser, offering a wealth of knowledge and experience to help them create a venue that’s welcoming at every touch point, practical in the way it presents itself and creative enough to get any bride aching to hold her wedding there. For some couples, choosing a wedding venue is like buying a home! It’s got to be perfect and that’s exactly where Tamryn’s expertise takes centre stage. Her exciting current projects include working with the incredible Clarenco locations and you can check out some of her wedding tips on her Oxfam feature.
It’s important to Tamryn that her branding taps smartly into the business to business bracket because she’s not targeting brides directly so we’ve created a style that’s lovable and romantic but with a serious corporate edge.
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Tagged as , branding, Logo Design in Branding, Logo Design, Mood Boards, Powerful Branding
By Caroline Dann, 5th Feb 2013
Ok Ok, I can’t hold it back any longer! I just have to share this with you
The lovely Stephanie Carswell came to see us in the studio yesterday to talk about her exciting new business venture, Hawthorn Handmade. As an owner of a gorgeous gallery in Dorset and an admiringly creative flair as a fibre artist, she’s decided to take the plunge into creating a new business making craft kits, specialising in needle felting kits at first with a view to expanding her range to complement her other needlework skills over the coming months.
Her work is adorable and her new kits will be targeting individuals looking to try a new craft or find an easier way to practice one they already know. With each kit being branded with the designer-maker, Stephanie plans to bring in other makers to expand her offering and widen her kit mix.
We’re delighted that she’s asked us to help her on this first (and very important) leg of her business journey and we can’t wait to get started!
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Tagged as , brand identity, brand identity surrey, Logo Design, logo design guildford in Branding, From The Studio, Powerful Branding
