Love Interiors is a high end interior design company based in Surrey who work with developers and private clients across London and the South East as well as internationally. We presented the initial concepts to Jo a couple of weeks back and whilst we both have our favourites, I’d love your thoughts…
Oh, one more thing before I present the concepts. The name may conjure up twee connotations but Love is actually Jo’s real name! So banish all thoughts of cutesy hearts within the O; this is oh so much more stylish and directional…
Concept One
We worked on this project alongside another for Love Interiors for a brand called Broom & Love. We treated each like a fashion design brand with diffusion range, with Love Interiors being the more playful and youthful diffusion brand. Broom & Love is currently on hold and Jo has asked me not to blog the designs (which I’m a bit gutted about as they are stunning) – hopefully one day you’ll get to see them!
I think this design perfectly highlights the diffusion element – the playfulness of breaking up the word as well as the stylish font. It’s very strong and aspirational isn’t it?
How gorgeous does the finished Pomegranate logo design look? The photo above is from our shoot for our new website with Matt Pereira and I styled it very quickly to bring out the essence of the colour and style.
We have all loved working on this project: from our initial concepts at the start right through to the finished result we’ve really enjoyed the challenge of creating something that is contemporary and aspirational whilst at the same time retaining some Arabic roots. I blogged a while back about why this project meant something to me personally and whilst this is most definitely not a Persian pastiche, I’m pleased that we managed to capture the essence of the Middle East whilst still making it very relevant to Britain today.
The team have worked so hard on this project and Nicole has been a pleasure to work with. I’d love your thoughts! Is it what you expected when you saw the mood board all those weeks back?
We have a full on week this week – no less than three days of exhibitions back to back! On Wednesday we’ll be exhibiting locally at Guildford Means Business before packing up our kit and heading up to London’s Excel Arena for two days at the Great British Business Show and Business Startup Show.
The show is packed with great speakers: from James Caan to Brad Burton and Bill Morrow, oh, and yours truly! I’ll be speaking on How to Make your Brand Irresistible on Friday afternoon at 2.45pm and Ian, Dani and Chloe will be on our stand (535) both days ready to meet you and answer your branding queries. I’m also running a series of expert clinics both days (I don’t have any details on that yet…) where I’ll be able to provide one to one advice on your brand. And best of all, it’s all absolutely free!
Do join us if you can, it promises to be a great show and it would be lovely to see some of you. Will you let me know if you’re planning on going and I’ll make sure I look out for you.
I’m delighted to be able to share these logo and brand identity design concepts for Essentialis. Remember Isabel Nieto from our introduction a few weeks back? Well we have been beavering away in the studio and created three very strong, elegant and confident logo designs for Essentialis. I’m going to share the initial three concepts with you and then I’m going to ask Chloe to blog the finished design as she has the inside track on the journey.
Remember the brief? Isabel Nieto provides a service to ambitious jetsetting executives looking to achieve their first international role. What these execs often find is that their lack of understanding of the nuances of the English language often means they miss out on opportunities either because they miss the subtleties in the questions being asked or they don’t present themselves as effectively as they might. As an ex City worker and expat herself, Isabel is ideally placed to help these candidates prepare their CV’s, job applications and prepare themselves for interview effectively and get that job!
We needed to create a brand identity that was highly aspirational, confident and also with a masculine edge to it. Here are the concepts…
This came through the post last week from Anthropologie. Beautifully designed and photographed and so much more exciting than another email newsletter.
I’m not saying that emails don’t have their place, they absolutely do. But nothing beats holding a piece of print in your hands for actually connecting with a business does it?
As we’d already designed (and built) the Hanging Space website, once we had finalised the logo designs they slotted nicely into the space at the top. We’d designed the logos and brand identity to work with our new website design because when we design a website, even if we’re not creating a new logo, we still want to get to the heart of the brand and design something with the right feel, does that make sense? And so it all slotted together rather nicely.
You’ll notice a conspicuous absence of the crocodile skin texture on the website: that was deliberate! It’ll make a beautiful splash on the printed literature, but we really felt it best to keep things simple and elegant on the website itself.
The Product Pages
Simple, elegant and image rich, each product page is designed to create a feeling of desire!
When we create a brand identity we always set out to capture the essence of the business in colour, pattern and typography. And because small businesses are often defined by their owners, that usually means capturing the essence of the business owner too. Naturally there’s a lot more to take into account than that: your competitive space, your team, your clients and the message you want to put out there all have a huge bearing on how your brand identity should look and feel. But if your logo design doesn’t resonate with you, if it doesn’t feel like something you can connect with as a business owner, you’re missing a huge trick.
The Hanging Space rebrand was all about capturing the energy and creativity of Elaine Palmer, reflecting the high end and bespoke nature of their work, and the discerning Weybridge client base. Easy eh?
Concept One
I loved this concept: for me it was the perfect combination of Weybridge + Elaine. The glamour and elegance of the upmarket Surrey town combined with the flair and creativity of Elaine.
I’ve been looking forward to sharing this project with you for quite some time now and I’m just delighted to be able to reveal the Hanging Space rebrand and new website design. This has been quite an extensive project, with a rebrand, new website design and shopfront design so I’ll be splitting this out over a couple of posts just so I don’t overwhelm you!
Elaine Palmer is the creative force behind Hanging Space, a Weybridge, Surrey based company who design and build bespoke, fitted furniture. The Hanging Space product is incredibly high end and bespoke, and their original website design just didn’t communicate that.
The original website
Elaine originally came to us with a very cool and clever logo she’d just had designed with another agency, ready to have us create a gorgeous and commercial website design. After much planning we developed a stunning design for the homepage as well as some really cool ideas for the site structure.
People connect to people’s passions and I am sure you’ll agree that Matt has done a brilliant job of capturing Fiona’s energy and enthusiasm for the class. As a keen photographer, I personally love the shallow depth of field as it gives the shot a whimsical feel, although the set up of the scenes gives a nod to the hard work ahead.
Whilst the Masterclass is beautifully designed and bursting with motivation I can guarantee you there is nothing whimsical about it and you will most definitely come out at the end of the journey with sheer drive and determination to better your brand.
We hope to film more videos in the near future so watch this space.
We’re really excited about Sugar Moon and I couldn’t wait to put pen to paper to create some initial sketches for the brand.
Rachel is inspired by so many different things and when we first met she brought in to the studio an assortment of objects, images and books which she felt best reflected her personality.
Rachel loves old fashioned wood block prints, so I wanted to capture the essence of this through pen & ink and create some small illustrations that show off some of the ingredients that will be used to create her amazing brownies (we luckily got to taste a special ‘Flourish Flavour’ batch that she brought in for the team!)
We know this will be a fantastic journey for Sugar Moon and we’ll definitely keep you updated with the progress!
Unless otherwise stated all text, artwork and images are copyright to Fiona Humberstone and Flourish Creative Marketing Limited 2005-2012. You may use our images and artwork on your own blog provided that you link back to the post and credit us as owners.
Please don't reproduce our posts without contacting us first. Many thanks.
