A Brand Identity for Digital Communication Specialists, Voice Power
Over the past few weeks we’ve been working with Sonja and Vicky from Voice Power to give their brand identity the revamp it deserves. Voice Power are a speech recognition and digital dictation solutions business who make their clients working lives more productive, efficient and enjoyable. If you missed our first post showing the initial concepts then you can catch up here.
The Logo & Brand Colours
Clean lines and simplicity were important for this brand identity to bring home the clarity of Sonja and Vicky’s offering. We adore this logo font! It has strength and confidence without shouting and it’s character comes through subtly in its gentle serif ‘flick’. Colours are vibrant but with a white base, again to emphasise light and clarity.
We’re still looking into other possible tagline fonts but this is where we are at the moment.
Fonts
A gorgeous accent font adds to the brand personality and creates a style that, in a male-dominated market, adds a little femininity and approachability to get Voice Power standing out as something different. We’ve worked really hard at finding fonts that complement each other and build on the overall brand style.
Brand Devices
Pattern and texture can really add a world of personality to a brand but only when used in the right doses and at the right time. We were very careful with Voice Power because we didn’t want clutter the brand style or create anything that conflicted with the concept of clarity, so we’ve kept it simple and kept the door open for new, light geometric patterns further down the line.
Business Cards
There are still a few tweaks to make here and there and we’re working on an extra icon/device this week but let us know your thoughts on the Voice Power brand identity! We’d love to hear from you.
