A lovely logo for the Little Clinic
Lynda Matthewson runs the Little Clinic. An organisation which provides acupuncture for fertility, pregnancy and children. Lynda had an established business but her brand wasn’t helping her to stand out effectively enough from the competition. She was looking for a contemporary logo which respected the provenance of Chinese acupuncture
We presented Lynda with a number of options, and it was this friendly, approachable but also very professional looking logo that she chose. The blues add a clinical touch (important to Lynda who didn’t want this to be seen as hocus-pocus) and the friendly approachable font hints at the fact that all of her work involves people either looking to have babies or children, so it was important that this didn’t look stand-offish or impersonal. We’ve all been really pleased with the outcome. And so, it seems, has Lynda:
