Jeannie Di Bon is an incredible instructor and owner of Create Pilates; an inspiring pilates business we recently re-branded since her decision to relocate to Wimbledon. Her previously established business, Creattiva Pilates, was based in Esher but seeing a great opportunity for more space, a location where pilates is in huge demand and a position where like minded, nutrition focused businesses trade together in one accessible sports centre, Jeannie took the plunge to move.
The new approach for Create Pilates has been geared towards communicating inspiration, athleticism and physical drive; encouraging sporty individuals to push their body’s optimum performance through the power of pilates. These individuals will already be very health-conscious with fit, active lifestyles and a desire to maximise their body’s full potential.
To target serious, health-conscious men and women we’ve created a balance of strong lines, white space and emotive photography. Their gorgeous new website is now live and we’re thrilled to announce that their class attendance has increased by 19% since the rebrand!
Jeannie says: “From my first meeting with the team at Flourish, they just seemed to understand exactly what I wanted and the direction I wanted my business to go in. The result with the website and the print media has been fantastic – they translated perfectly my thoughts into something tangible. Since launching our website one month ago, the response has been quite outstanding. Aside from people approaching me wanting to chat about my website, people are really engaged with the brand. They are keen to learn more about us.”
The look and feel is deliberately sporty with a clean twist, using outdoor photography with a vintage finish and minimal approach to content; both written and visual. We established from the vision board stage, right at the start of the rebrand process, that stunning photography was going to take lead role.
Some killer lifestyle shots with clever colour filters and image manipulation meant this was going to be the icing on the cake for Jeannie’s rebrand. So we set up a shoot with the amazing Michael Blann who’s dramatic photography style matched perfectly with the brief and the photos are currently being retouched, so look out for those popping up on the new website in a few weeks time.