http://blog.flourishstudios.co.uk/americanised-dan-kennedy-style-copy-lots-of-shouting-and-hyperbole-the-only-copy-that-works/#utm_source=feed&utm_medium=feed&utm_campaign=feed Engaging brand identities and gorgeous websites for ambitious small businesses Thu, 17 May 2012 15:40:22 +0000 hourly 1 http://wordpress.org/?v=3.3.2 http://blog.flourishstudios.co.uk/americanised-dan-kennedy-style-copy-lots-of-shouting-and-hyperbole-the-only-copy-that-works/comment-page-1/#comment-65 Fiona Humberstone Thu, 09 Apr 2009 19:37:39 +0000 http://blog.flourishstudios.co.uk/?p=105#comment-65 Good point Claire. Although interestingly this IS an English site (or British!!!). Seriously though, I'm curious. Experienced copywriters: does this copy really outperform traditionally well crafted sales copy? My gut tells me it's just all smoke and mirrors but perhaps I'm wrong? Good point Claire. Although interestingly this IS an English site (or British!!!).
Seriously though, I’m curious. Experienced copywriters: does this copy really outperform traditionally well crafted sales copy? My gut tells me it’s just all smoke and mirrors but perhaps I’m wrong?

]]> http://blog.flourishstudios.co.uk/americanised-dan-kennedy-style-copy-lots-of-shouting-and-hyperbole-the-only-copy-that-works/comment-page-1/#comment-64 Claire Brown Thu, 09 Apr 2009 15:49:58 +0000 http://blog.flourishstudios.co.uk/?p=105#comment-64 I think it's a cultural thing, because i'm getting lots of interesting links to blogs via twitter, and although the articles are all good, the surrounding adverts and graphics on the American websites are - too my English eyes, very brash and far too many colours and words, - all "shouting" at me, whereas the english sites have the as good content, but don't assail my senses from all directions - making them easier and more calming to read. - the extra ads on the american sites havn't made me want to buy anything, - but then I am english, so not their target market. I think it’s a cultural thing, because i’m getting lots of interesting links to blogs via twitter, and although the articles are all good, the surrounding adverts and graphics on the American websites are – too my English eyes, very brash and far too many colours and words, – all “shouting” at me, whereas the english sites have the as good content, but don’t assail my senses from all directions – making them easier and more calming to read. – the extra ads on the american sites havn’t made me want to buy anything, – but then I am english, so not their target market.

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