Are you feeling blue? Colour psychology for communication
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Colour works at an emotional and physical level on our bodies. It can reflect or influence our mood, and when used properly can be used positively to create a certain response or feeling. Over the next couple of days I'd like to share with you some of the properties of each of these colours so that you can make more informed choices next time you're picking a colour.
We often hear about people "feeling blue" and blue can sometimes be considered an aloof, cold, unfriendly or unemotional colour. But before you dismiss it, consider the positives of blue.
Blue communicates confidence, intelligence, trust, efficiency, logic and planning. It's also about calm, serenity, reflection and coolness. Blue is soothing to the mind. Light blues can aid concentration while strong blues indicate clear thought.
If you want to communicate any of those things, then blue could well be for you. Now it's just about choosing the right shade…
