Are your leaflets designed for success or failure?
Good design really can make the difference between success and failure. Have you ever sent out leaflets through people’s doors? How successful was the campaign? If you’re like the majority of small businesses – probably not very.
There are many reasons a door drop campaign doesn’t work for many businesses. This doesn’t mean they don’t work full stop – but it does mean you need to plan, design and execute the campaign carefully to get the best possible response.
When your leaflet lands on the doormat of your potential customer you have less than two seconds to convince your potential client not to throw your leaflet in the bin. At this point they’re not making a decision based on your wonderful copy, or your fantastic offer. You just need to grab their attention. And like most things in life, presentation is key. If your leaflet is well designed, you can convince your prospects to read on. If what you say makes sense, then they’re more likely to call. And well, the rest is down to you!
Let’s take a closer look at a leaflet we’ve designed for Dean Harwood of Pure Lawn. Dean’s self-designed leaflet (at the bottom of this article) was fine in escence, but wasn’t working hard enough for him. Studio Manager Caroline employed some quick tricks to improve the look of Dean’s leaflet and increase his response rate.
The original flyer:
The striking images immediately grab attention – I want a garden like that!
Caroline’s ‘strap line’ “Let us take care of your lawn this year” generates interest from potential clients
Copy (the text) focuses on the benefits of using Pure Lawn and creates desire to call
Sample price – what a bargain! This is great because potential clients know exactly how much this service is likely to cost them, and at £10.50 who can refuse!
The potential client knows exactly what to do next – the ‘call to action’ is clear, straightforward and where you’d expect it to be
Investing something in design really can make more of a difference. We’ve created a brand that people want to buy from. And it needn’t cost the earth. Talk to us on 01483 401 818 if you’d like your marketing to work harder for you.
