Jenny Adin-Christie is a specialist in embroidery offering private lessons for groups or individuals and commissioned fashion work, and her work is absolutely breathtaking. Her incredible whitework techniques opened up the chance to work as part of the RNS team last year, on the wedding dress for the marriage of Kate Middleton and Prince William. Oh yes, she’s that good!
With an existing, homespun brand style and an urge to take it to the next level, Jenny asked us to help her get there and we were more than happy to take this exciting challenge on.
With exceptionally high business values and a remarkable eye for precision, both in her embroidery work and in the way she runs her business, we welcomed the challenge to take Jenny’s branding up a gear with open arms. She’s one of the experts in her field and doesn’t do things half-heartedly, so it goes without saying that she knows her stuff and her traditional embroidery style has an interesting contemporary edge that sets her bespoke work out as a cut above the rest.
It’s clear to Jenny that her current branding isn’t doing her business offering justice and doesn’t send out the messages that she now wants to communicate, so to get it right we’ve gone right back the very beginning. This is a pivotal point for both us and the customer because it gives us the chance to get under the skin of the business to go on to create a vision board of how we plan to take the style forwards, and it allows the customer to emotionally engage or re-engage with their business.
After creating a vision board that really got Jenny excited about the next stage of her branding, we gathered a clear understanding of what makes her tick, what she wants to be truly known for and how we could express that through her new branding.
Here’s what we created:
Concept 1
Quirky, story book style with a quintessentially British font.
Concept 2
Delicate, detailed and concise. We’ve created bespoke illustrations that complement Jenny’s love of intricate detail.
Concept 3
Friendly, uplifting and a gentle nod to Jenny’s endearing nickname, Jenny Wren.
We’ll be posting updates of Jenny’s choice of direction soon!
Which concept do you like best?
Definitely concept 1!
Thanks for your vote Alice! The vote is spilt in the studio but I think that’s because there are lots of elements we love from all 3 designs.
The hand writing font in concept 1 is gorgeous and we’d all love to see this carried into the final branding if Jenny agrees
I think 1st concept is a bit to like twitter so I would go with the 3rd concept. But agree with the hand writting font should stay
Thanks Tanya and lovely to hear from you!
I absolutely adore concept 3! It looks more original that the other two, which seem quite ‘on trend’ at the moment. 3 has more of it’s own personality. Lovely work!
I have to confess that concept 3 is my personal favourite as well
Thanks for your comments Gemma.
These are all so beautiful! No.3 is a hands down winner for me – I love the quirkiness of the first, the drawings used in the second, but the third has that complete look which whilst being brand new, already has the feeling of a good strong brand, and one that I look forward to recognising in the big wide world.
Beautifully put Melanie and thank you!
Hi there
Overall, the third option stands out the most but I feel the font is a little ‘hard’ for a business that is about delicate traditional embroidery. I like the handwritten font for its delicacy, but also the font in the second option is softer and more feminine.
Sounds like a lovely business!
Nicole
Hi Nicole. It is a gorgeous business and Jenny really knows her stuff. It’s great hearing different perspectives on these designs – it really helps the refinement process and I’m excited as to which route Jenny takes
I love concept #3. Very well done! Your branding is amazing and an inspiration! Not only that your subjects/clients have amazing businesses too!
Hello!
I’m a big fan of concept #3 and wondering where the canvas bag is from? I’ve been looking for something just like that for my business! Beautiful.
Thanks Jessica and Dot! We’ve just used a stock shot for the purposes of showing the branding in context Jessica but you can find similar ethical bags at Jute (http://www.jutexpo.co.uk/). We really love this style bag as well
Like most of them out there I too love concept 3. If concept 2 had the font of concept 1, then I think it would look great. The font in concept 1 is lovely.
Thanks for your comment and stopping by Hailey