Knitwear designer Anna Bright approached us at the start of March, eager for us to address her current branding and blog design because it isn’t sending out the right signals or visually reaching out to the right people. Anna designs beautiful knitwear patterns that she sells to both budding or experienced knitters; women keen to learn new styles and expand their knowledge of knitting techniques.
Her love of all things knitted and gorgeous portfolio of work has enabled her to create steady online activity through her blog, but with a name (Princess Pea) she chose some time ago and a longing to attract more like-minded women in the knitting circle through her branding, Anna took the plunge to revamp her business name, invest in some gorgeous brand styling with us and ask us to redesign her blog in a big way. And did I mention that we’re over the moon she chose to work with us?
Here’s how the logo and brand elements look:
Anna has a quirky 1920′s personal style and she was keen for us to get a vintage feel through in her new branding, so we’ve harked back to an old-England feel for the logo and mimicked hand-knitted patterns through her brand elements.
Accessible | clear communication | classic/vintage | creative | efficient | practical
Currently writing her first book on knitwear designs and patterns, Anna needs a blog that builds her sales, represents her true business personality and demonstrates her experience in the very best light. She already has great connections in the world of knitting and a tremendous amount of passion in her product, but this needs backing up with well designed and carefully styled branding to really build a strong following on her blog.