Branding

Love Interiors is a high end interior design company based in Surrey who work with developers and private clients across London and the South East as well as internationally. We presented the initial concepts to Jo a couple of weeks back and whilst we both have our favourites, I’d love your thoughts…

Oh, one more thing before I present the concepts. The name may conjure up twee connotations but Love is actually Jo’s real name! So banish all thoughts of cutesy hearts within the O; this is oh so much more stylish and directional…

Concept One

We worked on this project alongside another for Love Interiors for a brand called Broom & Love. We treated each like a fashion design brand with diffusion range, with Love Interiors being the more playful and youthful diffusion brand. Broom & Love is currently on hold and Jo has asked me not to blog the designs (which I’m a bit gutted about as they are stunning) – hopefully one day you’ll get to see them!

I think this design perfectly highlights the diffusion element – the playfulness of breaking up the word as well as the stylish font. It’s very strong and aspirational isn’t it?

Concept Two

Categorically my personal favourite, I love the mix of colours and the font choices here. Oh, and the iconic logo as well as the handwriting font. Again, it has that very fashiony directional feel about it doesn’t it?

Concept Three

And the final concept. Jo is still thinking through which concept works best for her business so in the meantime I’d love to know what you think?

Tagged as , love interiors in Branding, Case Studies, From The Studio, Logo Design

How gorgeous does the finished Pomegranate logo design look? The photo above is from our shoot for our new website with Matt Pereira and I styled it very quickly to bring out the essence of the colour and style.

We have all loved working on this project: from our initial concepts at the start right through to the finished result we’ve really enjoyed the challenge of creating something that is contemporary and aspirational whilst at the same time retaining some Arabic roots. I blogged a while back about why this project meant something to me personally and whilst this is most definitely not a Persian pastiche, I’m pleased that we managed to capture the essence of the Middle East whilst still making it very relevant to Britain today.

The team have worked so hard on this project and Nicole has been a pleasure to work with. I’d love your thoughts! Is it what you expected when you saw the mood board all those weeks back?

Tagged as , pomegranate in Branding, Case Studies, From The Studio, Logo Design

I’m delighted to be able to share these logo and brand identity design concepts for Essentialis. Remember Isabel Nieto from our introduction a few weeks back? Well we have been beavering away in the studio and created three very strong, elegant and confident logo designs for Essentialis. I’m going to share the initial three concepts with you and then I’m going to ask Chloe to blog the finished design as she has the inside track on the journey.

Remember the brief? Isabel Nieto provides a service to ambitious jetsetting executives looking to achieve their first international role. What these execs often find is that their lack of understanding of the nuances of the English language often means they miss out on opportunities either because they miss the subtleties in the questions being asked or they don’t present themselves as effectively as they might. As an ex City worker and expat herself, Isabel is ideally placed to help these candidates prepare their CV’s, job applications and prepare themselves for interview effectively and get that job!

We needed to create a brand identity that was highly aspirational, confident and also with a masculine edge to it. Here are the concepts…

Concept One

I love the strength and dynamism of the patterns here and the energy that comes across. The icon is perhaps a little controversial? But that’s something that can always be tweaked at the design stage.

Concept Two

More feminine but still strong and bursting with corporately ambitious energy!

Concept Three

This is my personal favourite: I love the pattern and the strength and elegance in the icons, although I think if this was the one for Isabel we’d need to add more colour.

Over to you. Which speaks to you the most? Which do you like and which do you feel is right for the brief?

Tagged as , essentialis in Branding, Case Studies, From The Studio, Logo Design

This came through the post last week from Anthropologie. Beautifully designed and photographed and so much more exciting than another email newsletter. I’m not saying that emails don’t have their place, they absolutely do. But nothing beats holding a piece of print in your hands for actually connecting with a business does it? Are you [...]

Tagged as , anthropologie in Graphic Design, Inspirations

As we’d already designed (and built) the Hanging Space website, once we had finalised the logo designs they slotted nicely into the space at the top. We’d designed the logos and brand identity to work with our new website design because when we design a website, even if we’re not creating a new logo, we [...]

Tagged as , Hanging Space in Branding, Rebranding, Web Design, Websites

When we create a brand identity we always set out to capture the essence of the business in colour, pattern and typography. And because small businesses are often defined by their owners, that usually means capturing the essence of the business owner too. Naturally there’s a lot more to take into account than that: your [...]

Tagged as , Hanging Space in Branding, Logo Design, Rebranding

I’ve been looking forward to sharing this project with you for quite some time now and I’m just delighted to be able to reveal the Hanging Space rebrand and new website design. This has been quite an extensive project, with a rebrand, new website design and shopfront design so I’ll be splitting this out over [...]

Tagged as , Hanging Space in Branding, Case Studies, From The Studio, Logo Design, Rebranding, Web Design

Oh my goodness this is a delicious project. Quite literally too! The utterly lovely Rachel Lucas is a blogger, food writer, entrepreneur and baker of delicious brownies. Rachel’s brownies currently have cult status in the equine world where you’ll find her brownie vans at horse shows and events across the country. She now plans to [...]

Tagged as , sugar moon in Branding

Remember me introducing you to Pomegranate? This was a project that really touched my Persian roots and I have been so looking forward to introducing these designs to you. Pomegranate will sell contemporary homewares and gifts initially online but also in the future through their own shops in some very glamorous parts of the world. [...]

Tagged as , pomegranate in Branding, Case Studies, From The Studio, Logo Design

Remember the mood board from this morning for interiors and giftware company, Pablo Blue? Well I am delighted to say that we have just presented them with their brand identity concepts and they love them! They (and we) have a favourite and Chloe is currently making some tweaks over the next week before we send [...]

Tagged as in Branding, Case Studies, From The Studio