Colour Psychology

Current Website Design

Vanessa is an established Personal Stylist who specialises in helping women look and feel amazing! Her current website Image Studio doesn’t convey the impression Vanessa now wants for her business so she approached us to take her branding and website to a new level; tapping into her ideal customer market, injecting more of her own warm personality into the brand and communicating Vannessa as an expert in her field.

Here’s a quick reminder of the vision board we created before Christmas…

Brand New: Vision Board & Colour Palette

Having experience in Colour Psychology herself, we worked closely with Vanessa towards creating a colour palette that matched her vibrant personality and communicated the right tones to prospective customers. The palette is vibrant, intense and bright but with a muted, Autumnal feel to give depth and substance.

It was crucial to Vanessa’s website that the photography captured a sensitive mood, looked natural and engaged her ideal market so we worked carefully with her to help her photographer get this right. After a couple of shoots they were nailed and don’t they look great?

New Website Design: Our Philosophy Page

Homepage Banners

We’ve maximised on Vanessa’s gorgeous photography and core brand messages by creating a rotating banner for the homepage so you can get a snapshot of all the juicy information without having to immediately click through the site. Different outfits for each photo was a must and Vanessa’s approachable personality shines through in every shot.

We’re really looking forward to seeing how the redesign helps win more lovely business for Vanessa. Let us know what you think of the designs!

Tagged as , branding, Rebranding, rebranding surrey, web design, website design in Branding, Case Studies, Colour Psychology, From The Studio, Powerful Branding, Rebranding, Web Design

Vanessa Corrigan is an image consultant who helps real women feel great about themselves. Feeling it was time for a refresh she came to Flourish to develop her brand and create the right impression to appeal to her prospective clients.

From speaking with Vanessa we gained a really clear understanding of what her philosophy was which sparked some great ideas and a clear vision from the start. The autumnal colour palette is vibrant and rich and will be combined with strong, editorial typography alongside engaging and confident photography.

Since creating the vision board we have been working hard on the website and business card designs so keep posted as we will be sharing them soon!

Tagged as in Branding, Colour Psychology, Graphic Design, Logo Design, Mood Boards, Powerful Branding

I’ve been thinking a lot about flourescent colours recently. It all started when I went to New York and I seemed to notice a lot of “flouro” as they call it over there – in shops like Kate Spade and Purl Soho and also just in what I was drawn to. I serendipitously picked up a pink neon pen for my scrapbook from Muji, and then as soon as I hit the styling class, there were splashes of neon everywhere.

Isn’t it funny how that sort of thing happens? You have a germ of an idea in your head for a while and then suddenly, bam, it hits you all at once!

Back at home Easy Living magazine featured neon and then, lo and behold, the king of middle England Johnnie Boden sent me through a catalogue with neon on it! And you know what? I really think it works.

In small doses I love a bit of neon. I think it adds a real edge to something that would otherwise be very tasteful and safe, and it’s good to funk it up isn’t it.

Neon and Colour Psychology

In terms of colour psychology, neon sits firmly in the Winter camp. It’s bright, intense and incredibly dramatic! A little definitely goes a long way.

We’re going to be experimenting with a splash of neon for homeware and gift company Pablo Blue and I’m really excited. It’s pushing our client ever so slightly out of her comfort zone, but she’s really up for the experiment and we’re looking forward to creating something that lifts her brand out of the safe but bland zone into something much more compelling.

We’re also using edges of neon for Love Interiors to give it a directional and design led edge.

Neon colours carry the same properties as their less flourescent counterparts: so neon pink is still feminine, warm and nurturing, but the neon, winter edge brings with it a level of edge that mean that the coolest brands can carry off this colour. And if you’re afraid of neon, remember that Liberty of London pull neon off incredibly well and it signals their commitment to high end design.

Tagged as in Colour Psychology, Inspirations

Spring Greens by Design Seeds Your response to my post on Blogstomp got me thinking that I should share more resources that will make your blogging and business journeys more fun. And so I am delighted to share Design Seeds with you. Have you found her on Pinterest or via her website already? Isn’t she [...]

Tagged as , color palettes, colour palettes, design seeds, design seeds review, jessica cololuca in Colour Psychology, Inspirations

These bright, crisp days are just what we needed aren’t they? There’s a lot happening at Flourish at the moment which we’re all finding incredibly inspiring. Team promotions, new designers, some very exciting client projects, the launch of the branding masterclass, oh, and the small matter of a nip tuck to the Flourish brand identity [...]

Tagged as in Colour Psychology, Inspirations

  It’s been a while since I’ve blogged my inspirations. And whilst I’m much more inspired by Autumn and Spring than I am Summer, the fact is that I just didn’t get round to photographing as much as I would have liked over the last few months. I suspect that my lack of time to [...]

Tagged as in Colour Psychology, Inspirations

Remember that series I wrote waaaay back in January about Colour Psychology? I wrote a series of posts about the seasonal colour personalities and also about the meanings and effects of colour. Well isn’t blogging just wonderful? You all tweeted it lots for me, you even gave me lots of lovely feedback about it. And [...]

Tagged as in Absolute Essentials of Colour Psychology, Colour Psychology

Note: I’m going to get a little bit techy here about colour psychology. Regular blog readers will be familiar with me talking about seasonal colour psychology personalities and the effect they have on the business. If you’re new to the concept of colour psychology you may like to read my Colour Psychology Absolute Essentials posts [...]

Tagged as in Branding, Colour Psychology, Graphic Design, Logo Design

You know we love beautiful colour palettes – palettes that not only look great but that work together and powerfully communicate the message our client wants to. Well today I want to give you a bit of an insight into how we create these palettes. It’s easy to look at these harmonious palettes, all sparkling [...]

Tagged as in Branding, Colour Psychology, Logo Design

Powerful design enables you to connect with your ideal clients. It’ll help you attract, engage and seduce them into buying from you or working with you, and of course, it’s a wider thing than just design. It’s about your powerful design fitting into a powerful brand strategy. Next week I’ll be sharing with you how [...]

Tagged as , powerful branding, powerful design in Branding, Colour Psychology, Graphic Design