Graphic Design

At first glance, you might wonder why a new Irish business would commission an English agency to create their branding? Well we happen to think it’s a pretty clever idea; our design-take on the Irish theme was bound to be unique, impartial and hopefully give a little bit of the unexpected. When the lovely Maira contacted us from across the water we relished the chance to get to know more about her quirky business idea; selling illustrative, branded homeware gifts online and in stores to people looking for a flavour of Ireland to have in their home.

Here’s the vision board we created first…

Rich, warm, crisp, lively and bold, with natural links to Irish heritage and recognisable colours of Ireland.

OK OK so we could resist trying a shamrock! There, I’ve said it

Maira was also keen for us to achieve a very clean, stylised look to her branding so we’ve paired bold simple shapes with quirky, fun illustrations to add diversity amongst the patterns.

It would be lovely to hear what you think…

Tagged as , brand identity, branding, Graphic Design, Logo Design, logos in Branding, Graphic Design, Logo Design, Powerful Branding

The lovely Sara Dean from Inky Blue popped into the studio yesterday to give us all a gorgeous little pressie before Christmas. She’s thoroughly embraced her new branding and blog design, and quite right too! You can catch up on Sara’s brand story here.

Here are some snaps of Sara’s handmade Christmas tags, along with her business card. Stunning. Thanks Sara and Happy Christmas everyone!

Here’s to more beautiful branding in 2013!

Tagged as , blog design, branding, Logo Design, web design, web design guildford in Behind The Scenes, Branding, Case Studies, Graphic Design, Illustrations, Logo Design, Powerful Branding, Web Design

Corrina Gordon-Barnes approached us at the start of November with an already established and successful business, You Inspire Me, but realised she needed to visit her branding in a big way to really reach out to her existing customers more effectively, as well as open up new opportunities with other businesses.

Most of our customers who are looking to rebrand their business tend to have three very important characteristics in common; an immense amount of passion in what they’re doing, a serious attitude towards improving their brand and a product or service offering that’s really rather brilliant. And Corrina is no exception. She was just struggling to communicate all of this wonderfulness through her brand styling.

With a wealth of experience in her field, a background in coaching and an inspirational fire in her belly, Corrina provides 1-2-1 coaching to help other businesses turn their passion into profit. She helps business owners who love what they do actually make a worthwhile profit from it and not sell themselves short. ‘Good people who are paid to do good work and paid good money’ is her honest approach.

Corrina’s determination and strong values have driven her business into the success it is today and her incredibly well-written content has gone a very long way towards building this success. You only have to check out the number of comments she’s getting on her posts to see how many advocates she has! So she asked us to help her give You Inspire Me the image it now deserves to truly complement her offering.

As ever, we kicked things off with a vision board to make sure our approach and ideas of styling were hitting the right buttons and I think it’s fair to say that we got it bang on! Colours are deliciously Autumnal with a respectable Spring twist; vibrant and bright with a slightly muted tone.

Blog Design

The blog design has a confident clarity that shows Corrina means business but still communicates fun, positivity and energy. Her posts tend not to need an image so we made sure the design was strong enough to support that, thinking carefully about the hierarchy around the page and not looking too text heavy on first glance. Our ultimate test with any design is if you strip all of the images and content away, what are you left with? Is there a distinctive brand identity left behind? If there is and it’s consistent then we know we’ve got the balance right.

Let us know what you think!

Tagged as , blog design, Blogging, branding, Logo Design, Rebranding in Branding, Case Studies, From The Studio, Graphic Design, Logo Design, Mood Boards, Powerful Branding, Rebranding, Web Design

You may remember our earlier post this week about Alderley Pilates? A successful pilates business based in Cheshire who saw an opportunity to step their branding up a gear. You can catch up on the first post here and here’s the vision board to refresh your memory. The Vision Board If you’ve tried pilates yourself then you’ll [...]

Tagged as , Alderley Pilates, brand identity, Logo Design, Rebrand, Rebranding in Branding, Case Studies, From The Studio, Graphic Design, Logo Design, Powerful Branding, Rebranding

Bumblebud Bakery is a specialist, hand-baked biscuit bakery looking to expand into other products in the not too distant future. You can read about the first stage of the brand identity and find out more about Lesley here. A reminder of the vision board Fonts and colour palette Muted colours and soft rounded fonts make for [...]

Tagged as , branding surrey, Logo Design in Branding, Case Studies, From The Studio, Graphic Design, Logo Design, Mood Boards

Peter approached us towards the end of October thoroughly excited by the idea of rebranding his already successful pilates business, Alderley Pilates, based up in Cheshire. With a big customer base and a fantastic offering, Alderley Pilates is doing many things right but their branding just isn’t communicating that clearly enough. Added to this, Peter [...]

Tagged as , brand identity, branding, logo design surrey, rebranding surrey in Branding, Case Studies, From The Studio, Graphic Design, Logo Design, Mood Boards, Powerful Branding, Rebranding

Vanessa Corrigan is an image consultant who helps real women feel great about themselves. Feeling it was time for a refresh she came to Flourish to develop her brand and create the right impression to appeal to her prospective clients. From speaking with Vanessa we gained a really clear understanding of what her philosophy was [...]

Tagged as in Branding, Colour Psychology, Graphic Design, Logo Design, Mood Boards, Powerful Branding

Creativity’s a funny thing isn’t it? To continue to produce work that pushes boundaries you have to be prepared to experiment, to take risks and to try things out. But you’ve also got to be prepared to look critically at an idea and question whether it’s working or not. That’s got to be easier in [...]

Tagged as in Behind The Scenes, Branding, Case Studies, From The Studio, Graphic Design, Illustrations, Inspirations

How delicious is this blog design? Sara could be heard on all floors of the Flourish studio shrieking with delight when we presented her with the concept! She was absolutely thrilled at how we’d managed to both make something so non-visual as compelling as this and also how we’d managed to capture the essence of [...]

Tagged as in Blogging, Branding, Case Studies, From The Studio, Graphic Design, Logo Design, Web Design

Remember the mood board I shared with you yesterday for wedding planner Louise Perry? Well I’m delighted to reveal the new website design and brand identity. Here’s the homepage (quite a contrast from what’s there right now don’t you think?). Soft pinks and greys combined with a little punch of turquoise to create a romantic, [...]

Tagged as in Branding, Case Studies, From The Studio, Graphic Design, Rebranding, Web Design, Websites