By Chloe Charlton, 9th Oct 2012
Following the new homepage design for The Old Vicarage that Fiona shared with you recently, I am pleased to reveal the other page designs for the site. You can catch up with Fiona’s post here.
Tariff Page:

The pages on the current site were very busy and cluttered with information, which didn’t help the user experience. The new layouts have been carefully thought out to ensure that key information stands out and so that availability can be checked on every page.
The House Page:

As well as the functionality of the site we have also considered the small design details which will add to the overall experience. The little notes which feature throughout add a lovely personal touch and add to the welcoming, homely and personal feel.
Our Rooms Page:

I’m looking forward to seeing the site live.
Tagged as in From The Studio, Graphic Design, Uncategorized, Web Design, Websites
By Fiona Humberstone, 5th Oct 2012

Kate Adams is an ex publisher of diet books turned bestselling author now runs the Flat Tummy Club – a club, based on her book of the same title, which has become the bible for those of us who want to lead a healthy lifestyle without the faddy diet rules and deprivation that so many books would have you on.
When Kate invited us to create a brand new blogsite to replace her website and blog we leapt at the chance! We’re big fans of Kate and what she does and couldn’t wait to wave our Flourish magic wand over the Flat Tummy Club and give it a well deserved makeover.
The Old Website Design

The old site was very much a website designed to promote the book, and it worked pretty well, but over the years Kate’s business has grown and her needs had changed. What Kate needed now was a blogsite that could work as a club – a place that she could share recipes, tips and inspiration and a place that Flat Tummy Club members could join the conversation and feel involved. We haven’t gone quite as far as a forum, but between the Facebook page and blog posts there are plenty of opportunities for banter.
The New Blogsite Design

This site is a real hybrid of website pages and blog posts and so it needed a strong structure and beautiful design to create the right impression. Kate’s photography is gorgeous so we wanted to bring her images centre stage and create more of a calm feel to the direction it had previously. The trick was to make it fit in with the book design but also reflect Kate’s calm and pragmatic approach to delicious healthy eating!

The post pages are clean, easy to navigate and put the image at the hero of the content. Kate’s photographs are really lovely and really create a beautiful atmosphere on the blog so it was important to let them shine.

The archive page is clean, simple and again, shows off Kate’s gorgeous photography. And you’ll notice that we’ve toned down the colour palette significantly from Kate’s original site – mostly because we simply wanted to reflect more of Kate’s philosophy and personality. Hope you like it!
Tagged as in Blogging, Graphic Design, Web Design, Websites
By Chloe Charlton, 4th Oct 2012

I took the opportunity to wander into Nottingham at the weekend and have a look at shop window displays for some design inspiration.
It’s amazing the variety and contrast you see across different brands and it’s obvious those companies who really put a lot of thought and effort into making their shop window displays stand out from the rest.
One of these which caught my eye was Ted Baker. Not only does it fit with the season with lovely, rich, autumnal colours, but it also reminded me of Robin Hood, strongly relating to the city it is in. I would be interested to know if the display is the same across the country or whether they had specifically targeted it for Nottingham. If anyone happens to pass a Ted Baker, I’d love to know!
From a design perspective I have taken lots of inspiration from the fonts and colours in this display. I love the splash of neon coral and it looks great with the Autumnal browns and greens. The fonts used are all so different yet compliment each other perfectly and add to the overall personality.
The brand voice is also very present, not something you see very often on shop windows. It is definitely targeting the student market which isn’t their usual audience so I was surprised to see this, but the shop window looks great and definitely lives up to the Ted Baker brand.
If you have noticed any inspiring shop window displays I’d love to hear about them.
Tagged as in Branding, Graphic Design, Inspirations, Powerful Branding, Uncategorized
By Fiona Humberstone, 3rd Oct 2012
If you like pattern and colour then I have a feeling that you’re going to love this work in progress for Brindian. If you were lucky enough to attend Jamie’s Feastival in the summer you may well have already experienced Brindian – bold, gutsy food that fuses together traditional British and Indian (see what they’ve [...]
Tagged as , branding surrey, web design guildford, web design surrey in Branding, Case Studies, From The Studio, Graphic Design, Logo Design, Rebranding, Web Design, Websites
By Fiona Humberstone, 21st Sep 2012
Remember the website design that Chloe created for the Old Vicarage? Well after a couple of nips and tucks we’re delighted to reveal this gorgeousness to you. It’s interesting because whilst this design still has all of the character and personality of our first designs, it has a new structure – one that we use [...]
Tagged as , creative website design surrey, web design surrey, website design in surrey in Case Studies, From The Studio, Graphic Design, Rebranding, Web Design
By James Nixon, 18th Sep 2012
Following the 3 concepts for Career Circus that Fiona shared with you a few weeks ago, I am now pleased to reveal the final brand identity. Career Circus is a creative career development and talent management consultancy, which works exclusively with young professionally minded people. We have worked hard to develop a brand identity that focuses [...]
Tagged as in Branding, Graphic Design, Illustrations, Logo Design, Uncategorized
By Fiona Humberstone, 6th Sep 2012
Remember I told you we had a couple of foodie websites to work on? Well we’re delighted to be creating a new ecommerce website for Applegarth: a country deli and restaurant based in Grayshott, Surrey. We visited last week and I have to say, the place is gorgeous – a really beautifully kitted out deli [...]
Tagged as , applegarth, applegarth farm in Branding, Case Studies, From The Studio, Graphic Design, Logo Design, Mood Boards, Powerful Ecommerce, Rebranding, Web Design, Websites
By Chloe Charlton, 5th Sep 2012
There are lots of exciting new brand identity and website projects happening in the studio at the moment but we still love to get our teeth into those smaller design-for-print projects. This week I have been working on a gorgeous new showcard for Kate Lloyd Photography to market her beautiful baby photography. I had previously [...]
Tagged as , creative design agency surrey, graphic design surrey in Copywriting, From The Studio, Graphic Design, Marketing, Uncategorized
By Fiona Humberstone, 22nd Aug 2012
You know that we’re font nuts; you know that we love to search for the perfect font with just the right amount of personality and flair for each and every client but I don’t think I’ve ever given you an insight into exactly how or why we choose the fonts that we do. And I [...]
Tagged as in Behind The Scenes, Branding, Graphic Design, Logo Design
By Fiona Humberstone, 21st Aug 2012
Have you met Julie Hall of Women Unlimited? If you have she’s one of those highly inspirational, energetic and fun women you’re not likely to forget in a hurry. I first met her at the fabulous Women Unlimited conference in March and was quite blown away by the day she’d pulled together. I’m sure you’ll [...]
Tagged as , julie hall, women unlimited in Blogging, Branding, Case Studies, From The Studio, Graphic Design, Logo Design, Mood Boards