Logo Design

Love Interiors is a high end interior design company based in Surrey who work with developers and private clients across London and the South East as well as internationally. We presented the initial concepts to Jo a couple of weeks back and whilst we both have our favourites, I’d love your thoughts…

Oh, one more thing before I present the concepts. The name may conjure up twee connotations but Love is actually Jo’s real name! So banish all thoughts of cutesy hearts within the O; this is oh so much more stylish and directional…

Concept One

We worked on this project alongside another for Love Interiors for a brand called Broom & Love. We treated each like a fashion design brand with diffusion range, with Love Interiors being the more playful and youthful diffusion brand. Broom & Love is currently on hold and Jo has asked me not to blog the designs (which I’m a bit gutted about as they are stunning) – hopefully one day you’ll get to see them!

I think this design perfectly highlights the diffusion element – the playfulness of breaking up the word as well as the stylish font. It’s very strong and aspirational isn’t it?

Concept Two

Categorically my personal favourite, I love the mix of colours and the font choices here. Oh, and the iconic logo as well as the handwriting font. Again, it has that very fashiony directional feel about it doesn’t it?

Concept Three

And the final concept. Jo is still thinking through which concept works best for her business so in the meantime I’d love to know what you think?

Tagged as , love interiors in Branding, Case Studies, From The Studio, Logo Design

How gorgeous does the finished Pomegranate logo design look? The photo above is from our shoot for our new website with Matt Pereira and I styled it very quickly to bring out the essence of the colour and style.

We have all loved working on this project: from our initial concepts at the start right through to the finished result we’ve really enjoyed the challenge of creating something that is contemporary and aspirational whilst at the same time retaining some Arabic roots. I blogged a while back about why this project meant something to me personally and whilst this is most definitely not a Persian pastiche, I’m pleased that we managed to capture the essence of the Middle East whilst still making it very relevant to Britain today.

The team have worked so hard on this project and Nicole has been a pleasure to work with. I’d love your thoughts! Is it what you expected when you saw the mood board all those weeks back?

Tagged as , pomegranate in Branding, Case Studies, From The Studio, Logo Design

I’m delighted to be able to share these logo and brand identity design concepts for Essentialis. Remember Isabel Nieto from our introduction a few weeks back? Well we have been beavering away in the studio and created three very strong, elegant and confident logo designs for Essentialis. I’m going to share the initial three concepts with you and then I’m going to ask Chloe to blog the finished design as she has the inside track on the journey.

Remember the brief? Isabel Nieto provides a service to ambitious jetsetting executives looking to achieve their first international role. What these execs often find is that their lack of understanding of the nuances of the English language often means they miss out on opportunities either because they miss the subtleties in the questions being asked or they don’t present themselves as effectively as they might. As an ex City worker and expat herself, Isabel is ideally placed to help these candidates prepare their CV’s, job applications and prepare themselves for interview effectively and get that job!

We needed to create a brand identity that was highly aspirational, confident and also with a masculine edge to it. Here are the concepts…

Concept One

I love the strength and dynamism of the patterns here and the energy that comes across. The icon is perhaps a little controversial? But that’s something that can always be tweaked at the design stage.

Concept Two

More feminine but still strong and bursting with corporately ambitious energy!

Concept Three

This is my personal favourite: I love the pattern and the strength and elegance in the icons, although I think if this was the one for Isabel we’d need to add more colour.

Over to you. Which speaks to you the most? Which do you like and which do you feel is right for the brief?

Tagged as , essentialis in Branding, Case Studies, From The Studio, Logo Design

When we create a brand identity we always set out to capture the essence of the business in colour, pattern and typography. And because small businesses are often defined by their owners, that usually means capturing the essence of the business owner too. Naturally there’s a lot more to take into account than that: your [...]

Tagged as , Hanging Space in Branding, Logo Design, Rebranding

I’ve been looking forward to sharing this project with you for quite some time now and I’m just delighted to be able to reveal the Hanging Space rebrand and new website design. This has been quite an extensive project, with a rebrand, new website design and shopfront design so I’ll be splitting this out over [...]

Tagged as , Hanging Space in Branding, Case Studies, From The Studio, Logo Design, Rebranding, Web Design

Remember me introducing you to Pomegranate? This was a project that really touched my Persian roots and I have been so looking forward to introducing these designs to you. Pomegranate will sell contemporary homewares and gifts initially online but also in the future through their own shops in some very glamorous parts of the world. [...]

Tagged as , pomegranate in Branding, Case Studies, From The Studio, Logo Design

Laila Zichmanis is a Canadian brand strategist and marketer about to launch her business, Lumena, in Toronto, Canada. We’ve been working with her for some time now to develop a powerful brand identity for her business and I think these three initial concepts Caroline and her team have created are just stunning aren’t they? Each [...]

Tagged as in Branding, Case Studies, From The Studio, Graphic Design, Logo Design

Over the last couple of weeks I’ve shared with you some of the brands that I love, and the reasons why. We’ve also looked at some of the learnings you can take into your own business and I hope that I’ve started to inspire you about how you can make your brand more engaging, more [...]

Tagged as , jasmine star in Branding, Graphic Design, Logo Design, Powerful Branding

I’m delighted to be able to share the initial logo design concepts for Avatar Marketing Inc. Whilst we’ve worked with clients in Dubai and California previously, Laila was our very first Canadian client, and utterly lovely at that. She happened upon our website and loved what we were up to, and was determined to have [...]

Tagged as in Branding, Case Studies, From The Studio, Graphic Design, Logo Design

I’ve always believed that the logical way to rebrand a company is to start with the logo, develop the brand identity and design the website in quick succession. The website is a core part of your brand identity and something that will be the most visible thing to your current and prospective clients. But what [...]

Tagged as , brand identity design, branding, Harvey Maria, Logo Design in Branding, Logo Design