We couldn’t resist sharing this beautiful Mood Book with you, which we recently created for a new brand identity project, Essentialis. As you are all aware Vision Boards are an integral aspect of the design process, we wanted to create a pocket-sized version for our clients as a keepsake.
A Mood Book enables both us as the project curators and the client to see the way in which the brand style is progressing. At this stage we have already created a colour palette and vision for the brand.
We’ve had such a creative morning in the studio! Brainstorming and mood boarding a new logo for Isabel Nieto’s company Essentialis (thank you so much for your votes – she has settled on the name) as well as reviewing a few concepts for work we’ll be sharing later in the week and having a vision board session with another client. It’s certainly been quite a day!
Essentialis is a company that helps ambitious (mostly male) executives tailor their CV and present themselves effectively to get jobs internationally. We want to create a brand identity that is strong, aspirational and clean. And most of all that has wow about it. You can still engage within the Winter season, although it’s much harder to pull off as if you’re not careful it can end up feeling very cold. We plan to counter that with beautiful typography, by experimenting with icons and by using some fabulous pattern (sparingly) to create something incredibly wow.
A few shots of us brainstorming.
Ian played with watercolour texture and pattern. It’ll be interesting to see whether any of this makes the final cut. And I love those colours! So (literally) red blooded aren’t they?
I am a huge believer in brainstorming because it enables you to put all your ideas to paper; by converting them you can quickly establish what is working.
Since working here at Flourish I have been truly inspired by the power of a mood board session because I can see how incredibly important it is to gain clarity and focus on a brand, and to then be able to carry the brand style forward with confidence and vision.
At University I used to put together inspiration boards before photo-shoots in order to understand the direction the imagery needed. I would often use these throughout shoots to show models or dancers the style and impact I wanted to achieve.
I think it is an incredibly valuable method that shouldn’t be overlooked. Why should this process be any different for a brand identity?
Have you considered how your business mood board might look? For beautiful imagery and motivation check out a personal favourite blog of mine, Snippet and Ink. I’m sure there’s a mood and palette on there that will capture your imagination.
Remember I told you last week about one of our new projects? Well now we’ve had the initial meeting with our client, Nicole Antar, I think I can share a little flavour of our mood board. Last Monday I was so inspired from the Blogging Your Way road trip that I decided to come back [...]
We’ve been working with garden designer Lisa Cox for almost a year now, and were delighted when she asked us to create a new website for her. Over the past ten months or so we’ve helped Lisa carve out a niche for herself in a very crowded market; put together a marketing plan to help [...]
Mood boards, vision boards, design boards – call them what you will, they’re not a new concept. Used by graphic designers, coaches, interior designers the world over mood boards help you to clarify what’s important to you, visualise what it is you’re striving for and help you to communicate. We love mood boards at Flourish, [...]
Regular readers of our Flourishing Blog probably can’t fail to have noticed our excitement surrounding the relaunch of wedding jewellery design company Yarwood White’s website. We launched the site with a flourish back in December but had been working on the rebrand and reposition of the business for several months prior to planning the website. [...]
This post has been a looooong time coming and I am delighted to finally share with you the new Yarwood-White website. Clare Yarwood-White runs a very successful jewellery design business. Over the past six years she’s scooped numerous awards and can count the likes of Danni Minogue, Cheryl Cole and Diana Vickers amongst her clients. [...]
Last week we had the pleasure of working with the lovely Andri Benson on a mood board session. Andri is a Wedding Planner and with her son now at school was very keen to up her game and move her business, Always Andri, forwards for the new year. Andri popped in for a branding consultation a [...]
On Monday I ran a mood board session with one of the most experiential and inspiring people I’ve worked with all year. Tim Martin, Harley Street hypnotherapist and lifestyle coach has been working with us on his brand strategy and marketing planning for the past couple of weeks. Yesterday it was time to get our [...]
Creative inspiration and branding for ambitious small businesses.
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