Mood Boards

Knitwear designer Anna Bright approached us at the start of March, eager for us to address her current branding and blog design because it isn’t sending out the right signals or visually reaching out to the right people. Anna designs beautiful knitwear patterns that she sells to both budding or experienced knitters; women keen to learn new styles and expand their knowledge of knitting techniques.

Her love of all things knitted and gorgeous portfolio of work has enabled her to create steady online activity through her blog, but with a name (Princess Pea) she chose some time ago and a longing to attract more like-minded women in the knitting circle through her branding, Anna took the plunge to revamp her business name, invest in some gorgeous brand styling with us and ask us to redesign her blog in a big way. And did I mention that we’re over the moon she chose to work with us?

Here’s how the logo and brand elements look:

Anna has a quirky 1920′s personal style and she was keen for us to get a vintage feel through in her new branding, so we’ve harked back to an old-England feel for the logo and mimicked hand-knitted patterns through her brand elements.

Accessible  |  clear communication  |  classic/vintage  |  creative  |  efficient  |  practical

Currently writing her first book on knitwear designs and patterns, Anna needs a blog that builds her sales, represents her true business personality and demonstrates her experience in the very best light. She already has great connections in the world of knitting and a tremendous amount of passion in her product, but this needs backing up with well designed and carefully styled branding to really build a strong following on her blog.

Tagged as , branding, Logo Design, Rebrand, Rebranding, web design, website design in Branding, Logo Design, Mood Boards, Powerful Branding, Rebranding, Web Design

Candid Apple is owned and run by the lovely Tamryn Lawrence who offers venue owners and organisers expert consultation on how to get the very best out of their venue and maximise their chances of captivating future brides and grooms for their special day.

Tamryn works closely with the owner or organiser, offering a wealth of knowledge and experience to help them create a venue that’s welcoming at every touch point, practical in the way it presents itself and creative enough to get any bride aching to hold her wedding there. For some couples, choosing a wedding venue is like buying a home! It’s got to be perfect and that’s exactly where Tamryn’s expertise takes centre stage. Her exciting current projects include working with the incredible Clarenco locations and you can check out some of her wedding tips on her Oxfam feature.

It’s important to Tamryn that her branding taps smartly into the business to business bracket because she’s not targeting brides directly so we’ve created a style that’s lovable and romantic but with a serious corporate edge.

For those of you who don’t know already I am a budding bride so this topic really interests me and I think Chloe has got the branding bang on. Tamryn has a very frank and direct approach to the way she works, she’ll tell it like it is if it means getting the best result and her wedding wisdom and confidence is perfectly balanced in her new branding.

We’d love to hear what you think

Tagged as , branding, Logo Design in Branding, Logo Design, Mood Boards, Powerful Branding

Corrina Gordon-Barnes approached us at the start of November with an already established and successful business, You Inspire Me, but realised she needed to visit her branding in a big way to really reach out to her existing customers more effectively, as well as open up new opportunities with other businesses.

Most of our customers who are looking to rebrand their business tend to have three very important characteristics in common; an immense amount of passion in what they’re doing, a serious attitude towards improving their brand and a product or service offering that’s really rather brilliant. And Corrina is no exception. She was just struggling to communicate all of this wonderfulness through her brand styling.

With a wealth of experience in her field, a background in coaching and an inspirational fire in her belly, Corrina provides 1-2-1 coaching to help other businesses turn their passion into profit. She helps business owners who love what they do actually make a worthwhile profit from it and not sell themselves short. ‘Good people who are paid to do good work and paid good money’ is her honest approach.

Corrina’s determination and strong values have driven her business into the success it is today and her incredibly well-written content has gone a very long way towards building this success. You only have to check out the number of comments she’s getting on her posts to see how many advocates she has! So she asked us to help her give You Inspire Me the image it now deserves to truly complement her offering.

As ever, we kicked things off with a vision board to make sure our approach and ideas of styling were hitting the right buttons and I think it’s fair to say that we got it bang on! Colours are deliciously Autumnal with a respectable Spring twist; vibrant and bright with a slightly muted tone.

Blog Design

The blog design has a confident clarity that shows Corrina means business but still communicates fun, positivity and energy. Her posts tend not to need an image so we made sure the design was strong enough to support that, thinking carefully about the hierarchy around the page and not looking too text heavy on first glance. Our ultimate test with any design is if you strip all of the images and content away, what are you left with? Is there a distinctive brand identity left behind? If there is and it’s consistent then we know we’ve got the balance right.

Let us know what you think!

Tagged as , blog design, Blogging, branding, Logo Design, Rebranding in Branding, Case Studies, From The Studio, Graphic Design, Logo Design, Mood Boards, Powerful Branding, Rebranding, Web Design

Bumblebud Bakery is a specialist, hand-baked biscuit bakery looking to expand into other products in the not too distant future. You can read about the first stage of the brand identity and find out more about Lesley here. A reminder of the vision board Fonts and colour palette Muted colours and soft rounded fonts make for [...]

Tagged as , branding surrey, Logo Design in Branding, Case Studies, From The Studio, Graphic Design, Logo Design, Mood Boards

Peter approached us towards the end of October thoroughly excited by the idea of rebranding his already successful pilates business, Alderley Pilates, based up in Cheshire. With a big customer base and a fantastic offering, Alderley Pilates is doing many things right but their branding just isn’t communicating that clearly enough. Added to this, Peter [...]

Tagged as , brand identity, branding, logo design surrey, rebranding surrey in Branding, Case Studies, From The Studio, Graphic Design, Logo Design, Mood Boards, Powerful Branding, Rebranding

Vanessa Corrigan is an image consultant who helps real women feel great about themselves. Feeling it was time for a refresh she came to Flourish to develop her brand and create the right impression to appeal to her prospective clients. From speaking with Vanessa we gained a really clear understanding of what her philosophy was [...]

Tagged as in Branding, Colour Psychology, Graphic Design, Logo Design, Mood Boards, Powerful Branding

It’s no surprise that a gorgeous brand identity for a handmade bakery business is right up our street (!) and there’s nothing more satisfying than working with a business who understands what they want to communicate but just need some help getting there. Lesley is based in Oxfordshire but couldn’t wait to meet with us in [...]

Tagged as in Branding, Mood Boards

Sara Dean is a business writer who who writes engaging words for companies. She works with companies like Diageo, Punter Southall and Customer Essential and brings clarity, structure and an engaging style to each project she works on. Sara has a strong background in corporate marketing communications but has recently chosen to specialise in the [...]

Tagged as , brand identity design guildford, brand identity surrey, inky blue, logo design guildford, logo design surrey, sara dean in Branding, Case Studies, From The Studio, Mood Boards

You know us, we LOVE a good old rebrand. There’s something incredibly satisfying about working with a business who know what they want to communicate, but for whatever reason just aren’t sending out the signals right now. A few shakes of the Flourish magic wand and before you know it, the client has something that [...]

Tagged as in Branding, Case Studies, From The Studio, Mood Boards, Rebranding

I don’t normally share much of what goes on inside the Branding Masterclass, largely because it’s our lovely safe haven where we share dreams and hatch plans. But these mood boards are just so inspirational – and have already made a public appearance on our Facebook page (so I know I’m not breaking any confidences), [...]

Tagged as , branding masterclass in Branding, Mood Boards