Powerful Branding

Knitwear designer Anna Bright approached us at the start of March, eager for us to address her current branding and blog design because it isn’t sending out the right signals or visually reaching out to the right people. Anna designs beautiful knitwear patterns that she sells to both budding or experienced knitters; women keen to learn new styles and expand their knowledge of knitting techniques.

Her love of all things knitted and gorgeous portfolio of work has enabled her to create steady online activity through her blog, but with a name (Princess Pea) she chose some time ago and a longing to attract more like-minded women in the knitting circle through her branding, Anna took the plunge to revamp her business name, invest in some gorgeous brand styling with us and ask us to redesign her blog in a big way. And did I mention that we’re over the moon she chose to work with us?

Here’s how the logo and brand elements look:

Anna has a quirky 1920′s personal style and she was keen for us to get a vintage feel through in her new branding, so we’ve harked back to an old-England feel for the logo and mimicked hand-knitted patterns through her brand elements.

Accessible  |  clear communication  |  classic/vintage  |  creative  |  efficient  |  practical

Currently writing her first book on knitwear designs and patterns, Anna needs a blog that builds her sales, represents her true business personality and demonstrates her experience in the very best light. She already has great connections in the world of knitting and a tremendous amount of passion in her product, but this needs backing up with well designed and carefully styled branding to really build a strong following on her blog.

Tagged as , branding, Logo Design, Rebrand, Rebranding, web design, website design in Branding, Logo Design, Mood Boards, Powerful Branding, Rebranding, Web Design

At first glance, you might wonder why a new Irish business would commission an English agency to create their branding? Well we happen to think it’s a pretty clever idea; our design-take on the Irish theme was bound to be unique, impartial and hopefully give a little bit of the unexpected. When the lovely Maira contacted us from across the water we relished the chance to get to know more about her quirky business idea; selling illustrative, branded homeware gifts online and in stores to people looking for a flavour of Ireland to have in their home.

Here’s the vision board we created first…

Rich, warm, crisp, lively and bold, with natural links to Irish heritage and recognisable colours of Ireland.

OK OK so we could resist trying a shamrock! There, I’ve said it

Maira was also keen for us to achieve a very clean, stylised look to her branding so we’ve paired bold simple shapes with quirky, fun illustrations to add diversity amongst the patterns.

It would be lovely to hear what you think…

Tagged as , brand identity, branding, Graphic Design, Logo Design, logos in Branding, Graphic Design, Logo Design, Powerful Branding

When Animal Art Fair approached us last year to address their website design we naturally jumped at the chance of working with them. Their previous website lacked finesse and didn’t show off the remarkable fine art on display to it’s full potential, so whilst we all felt comfortable working with the same logo, the website and branding as a whole needed a good push into 2013.

Here’s how the old website looked last year…

With so much happening, so many messages and so many directions to be pulled in it’s difficult to know what to do next! Don’t you just want to see gorgeous images of fine art?

After filtering down the core navigation, stripping back the content and simplifying the reader’s journey we made the real focus of the design the art itself. We’ve created a great banner space on the homepage to proudly display the 3 ideal directions we’d like the viewer to take and just let the art sing for itself. Nice big images so you can see the detail in all it’s glory.

The accompanying brand style is deliberately minimal as to not compete with the imagery and we’ve expanded the colour palette only slightly from the red and black base, adding a zesty lime green for a more contemporary feel and gentle greys to soften the contrasts. We wanted to create an exciting colour palette and simple design style that perfectly complemented the drama of the art; a challenge when you could argue that all are of equal importance.

You can check out the new website for yourself here. It would be lovely to hear your thoughts.

Tagged as , brand identity, Rebrand, Rebranding, web design, website design in Branding, Powerful Branding, Powerful Ecommerce, Rebranding, Web Design

Let me introduce you to Gladis. She is the incredible face of 3 years of very hard work by PSHPC to create a software solution for employers managing protection insurances, ie, income protection and life assurance. Now we all know that insurance isn’t the most exciting subject in the world but what Gladis brings to this industry really is [...]

Tagged as , branding, illustrations, Logo Design in Behind The Scenes, Branding, Case Studies, Illustrations, Powerful Branding

Remember when we posted about Hawthorn Handmade the other week?  Stephanie is a fibre artist whose new business Hawthorn Handmade, specialises in making needle felting craft kits – you can catch up on our previous post about Stephanie’s business or find out a little more about her and her work here. Following our meeting we got straight to work [...]

Tagged as , brand identity, branding, Logo Design in Branding, Case Studies, Logo Design, Powerful Branding

Candid Apple is owned and run by the lovely Tamryn Lawrence who offers venue owners and organisers expert consultation on how to get the very best out of their venue and maximise their chances of captivating future brides and grooms for their special day. Tamryn works closely with the owner or organiser, offering a wealth [...]

Tagged as , branding, Logo Design in Branding, Logo Design, Mood Boards, Powerful Branding

Ok Ok, I can’t hold it back any longer! I just have to share this with you The lovely Stephanie Carswell came to see us in the studio yesterday to talk about her exciting new business venture, Hawthorn Handmade. As an owner of a gorgeous gallery in Dorset and an admiringly creative flair as a fibre [...]

Tagged as , brand identity, brand identity surrey, Logo Design, logo design guildford in Branding, From The Studio, Powerful Branding

Jenny Adin-Christie is a specialist in embroidery offering private lessons for groups or individuals and commissioned fashion work, and her work is absolutely breathtaking. Her incredible whitework techniques opened up the chance to work as part of the RNS team last year, on the wedding dress for the marriage of Kate Middleton and Prince William. [...]

Tagged as , brand identity, branding, branding guildford, branding surrey, Logo Design, logo design surrey in Branding, Case Studies, From The Studio, Illustrations, Logo Design, Powerful Branding

Current Website Design Vanessa is an established Personal Stylist who specialises in helping women look and feel amazing! Her current website Image Studio doesn’t convey the impression Vanessa now wants for her business so she approached us to take her branding and website to a new level; tapping into her ideal customer market, injecting more of her [...]

Tagged as , branding, Rebranding, rebranding surrey, web design, website design in Branding, Case Studies, Colour Psychology, From The Studio, Powerful Branding, Rebranding, Web Design

The lovely Sara Dean from Inky Blue popped into the studio yesterday to give us all a gorgeous little pressie before Christmas. She’s thoroughly embraced her new branding and blog design, and quite right too! You can catch up on Sara’s brand story here. Here are some snaps of Sara’s handmade Christmas tags, along with her business [...]

Tagged as , blog design, branding, Logo Design, web design, web design guildford in Behind The Scenes, Branding, Case Studies, Graphic Design, Illustrations, Logo Design, Powerful Branding, Web Design