Category Archives: vision boards


The Power of Neutral

We're big fans of neutrals here at Flourish and whilst some might consider them a bit clinical or dull, neutrals can in fact be bursting with character; it's just about how they're styled that governs their interpretation. As a colour psychology rule, greys don't tend to encourage any particular form of emotion but pair them with beiges, browns, blacks, off-whites and white and introduce natural textures and they really start to come alive.   Here are some inspirational shots that
Jenny Stewart Photography

A brand identity for real life photographer, Jenny Stewart

Jenny is brimming with infectious smiles, energy and excitement and after an equally exciting meeting with her we found ourselves armed with a great brief to take her brand identity in a confident direction. Unfortunately we didn't get the chance to meet her gorgeous little Border Terrier, Bill, but the picture shows how adorable he is!   Her talent shines through in her ability to work with naturally lit scenarios for her photography. This focus on catching awesome
Anna Bright Design

Brand styling & blog design for Anna Bright Designs

Knitwear designer Anna Bright approached us at the start of March, eager for us to address her current branding and blog design because it isn't sending out the right signals or visually reaching out to the right people. Anna designs beautiful knitwear patterns that she sells to both budding or experienced knitters; women keen to learn new styles and expand their knowledge of knitting techniques. Her love of all things knitted and gorgeous portfolio of work has enabled her to create steady
Candid Apple Brand Identity

From the studio this week: Brand Identity for Candid Apple

Candid Apple is owned and run by the lovely Tamryn Lawrence who offers venue owners and organisers expert consultation on how to get the very best out of their venue and maximise their chances of captivating future brides and grooms for their special day. Tamryn works closely with the owner or organiser, offering a wealth of knowledge and experience to help them create a venue that's welcoming at every touch point, practical in the way it presents itself and creative enough to get any bride
You Inspire Me Blog Design & Rebrand

Brand Styling & Blog Design for You Inspire Me

Corrina Gordon-Barnes approached us at the start of November with an already established and successful business, You Inspire Me, but realised she needed to visit her branding in a big way to really reach out to her existing customers more effectively, as well as open up new opportunities with other businesses. Most of our customers who are looking to rebrand their business tend to have three very important characteristics in common; an immense amount of passion in what they're doing, a serious
Bumblebud bakery

Brand Styling for Bumblebud Bakery

Bumblebud Bakery is a specialist, hand-baked biscuit bakery looking to expand into other products in the not too distant future. You can read about the first stage of the brand identity and find out more about Lesley here. A reminder of the vision board Fonts and colour palette Muted colours and soft rounded fonts make for a warm and approachable look for Lesley's business. She pours heart-felt passion into every biscuit she makes and we all wanted this to shine through in her branding

From the studio this week: Alderley Pilates

Peter approached us towards the end of October thoroughly excited by the idea of rebranding his already successful pilates business, Alderley Pilates, based up in Cheshire. With a big customer base and a fantastic offering, Alderley Pilates is doing many things right but their branding just isn't communicating that clearly enough. Added to this, Peter is keen to open up opportunities of attracting a younger market, without losing his already loyal and dedicated current customer base. So at

Vision Board for Image Consultant, Vanessa Corrigan

Vanessa Corrigan is an image consultant who helps real women feel great about themselves. Feeling it was time for a refresh she came to Flourish to develop her brand and create the right impression to appeal to her prospective clients. From speaking with Vanessa we gained a really clear understanding of what her philosophy was which sparked some great ideas and a clear vision from the start. The autumnal colour palette is vibrant and rich and will be combined with strong, editorial
Vision Board.indd

Introducing: Bumblebud Bakery, a moodboard for a gorgeous bakery business

It's no surprise that a gorgeous brand identity for a handmade bakery business is right up our street (!) and there's nothing more satisfying than working with a business who understands what they want to communicate but just need some help getting there. Lesley is based in Oxfordshire but couldn't wait to meet with us in Guildford after finding our website and falling in love with the way we work. After starting up her own small scale but high quality handmade biscuit business, Lesley wanted
Typography Guildford

Introducing… the Mood Board for Inky Blue

Sara Dean is a business writer who who writes engaging words for companies. She works with companies like Diageo, Punter Southall and Customer Essential and brings clarity, structure and an engaging style to each project she works on. Sara has a strong background in corporate marketing communications but has recently chosen to specialise in the field of business writing - less ad copywriting and more internal communications, nevertheless Sara needed a brand identity that looked professional,