Workshops

Would you like a sneak preview of the Branding Masterclass branding? Oh go on then…

With less than two weeks to go until the launch of the fabulous online Branding Masterclass the team in the studio are working incredibly hard dotting the i’s and crossing the t’s on the brand identity and blogsite. You can see the brand elements below.

You’re going to see a bit of a nip tuck to the Flourish brand identity over the next couple of months as we prepare for a very exciting extension and refocus on our own brand. I’ll be sharing more about the story behind that soon, but in the meantime, this gives you a flavour for where we’re headed. The Branding Masterclass needs to reflect and work with our brand, but it’s also a brand in it’s own right, with it’s own attributes and characteristics, so we needed to keep it all similar but not the same.

The colour palette focuses on creativity, communication, logic and clarity. The graph paper gives a nod to work (yes, it will be a lot of fun, but I will be working them hard too!) and the icons give direction around the site.

The class will be held online via a password protected blogsite, so we needed to create a clean and easy to navigate design that  inspired the participants to focus, reflect and take action. Here are a couple of screengrabs:

The login page

We wanted to keep this simple – it’s about getting people to do what you want – login or register for details of the next class. For the people that aren’t registered, obviously this is all they’ll see…

And the class pages themselves

I was in two minds about whether to show you this, but it just looks so beautiful that I couldn’t resist! I am desperate to overhaul the Full Bloom blog design now (yes, I know again but there is so much I’d like to change…). There are still a couple of changes to make but what I hope you can see is how light, airy and neat everything feels. The perfect setting to the inspirational and powerful nature of the content

Registration for the masterclass will close at midnight on Sunday 5th February so if you’d like to get involved, then don’t forget to book – go on, do it now, while you remember… Full details on the website.

Tagged as in Branding, Case Studies, Flourish Stuff, From The Studio, The Flourish Identity, Workshops

Shameless plug alert! We have some wonderful business owners signed up to join me on 6th Feb for the Branding Masterclass but as the Early Bird Offer ends on Sunday I thought I’d give you a quick reminder of the reasons you need to book your place if you haven’t already:

1. Staying ahead of the game. You can never, ever say that your brand is “done”: markets move on, competitors spring up out of nowhere, your skills grow and develop and customer needs change. You need to be able to respond to that quickly and I’ll show you how in Week One.
2. Developing your brand identity to keep it fresh and inspiring. Whether you have a lovely logo and website or not, you’ll gain oodles of value from our forays into colour psychology and the mood board session in Week Two.
3. To ensure you get maximum bang out of this year’s marketing buck. This year is going to be tough, no doubt about it, but that doesn’t mean you need to slink back into the undergrowth and wait until it all passes. Get yourself out there and take advantage of the fact your competitors are shrinking away! We’ll create a powerful marketing plan in Week Three.
4. Because I’ll help you blow your clients away with every communication. We’ll map out your customer journey from the first enquiry to the last invoice and make sure you create a wow at every stage. You’ll love it!
5. Ratcheting up the effectiveness of your website. Because unless you have created your website in the last six months and you know there is nothing you can do to improve it you’ll get loads of value out of the website planning/ overhaul sessions in Week Four.
6. Reconnecting with your business and inspiring you to really get out there and make the most of this year. So it’s going to be tough? Well then let’s get focused and get ready to flourish! We’ll give you a number of exercises over the course of the four weeks to help reignite your passion for your business (even if you don’t think it’s waned), re inspire you and build your confidence.
7. It will help your business thrive this year. Not just grow, not just get your name out there. But really thrive. I’ll help you identify how to attract more of the profitable clients, communicate with flair and passion and inspire people to want to work with you.

A masterclass to inspire, motivate and reconnect you with your business

Tagged as in Branding, Flourish Stuff, Powerful Branding, Workshops

Whether you’re sharing my fighting spirit and optimism from my last post, or you’re feeling a bit jaded after the seasonal festivities and a lack of direction I would love for you to join me on my Branding Masterclass.

It’s an online class that starts on 6th Feb and runs for a month. You can pace yourself, so whatever your responsibilities, and where ever you live in the world, it can fit around you. All you need to do is commit to a couple of hours a week where you really focus on your business brand.I promise that it’ll be creative, inspirational and informative, and it will make a big difference to your brand (whether you have a lovely logo and website or not).

• Clarity and purpose around your brand strategy, niche, profitable clients and brand messaging
• A mood board to help you visualise and communicate how you’d like your brand to look and feel
• A marketing plan that helps you own and defend your niche and attract and retain the right sorts of clients
• A communication plan for your clients journey from enquiry to invoice that wows and inspires them
• A plan for a truly powerful website that attracts, engages and wins you business

In addition I’ll be sharing lots of inspirational case studies, behind the scenes insights from the design team at Flourish and plenty of useful tips, tools and techniques you can start using in your business immediately to make 2012 your best year yet.Here are some of the nice things people have said about previous workshops:

“It was very helpful to take time out and refocus on marketing priorities and how to be more consistent with the marketing messages I put out. Lots of clear, practical ideas – thanks!”

Anne Williams, Worklife Balance Solutions

“Thank you so much for a very inspirational and practical workshop. I feel much more confident about promoting my business now.”
Sue Goodson, Floreal Therapies

Investment for the whole four weeks is just £165+VAT when you book your place before 23rd January and this includes all the course notes, follow up support, bags of expert info, a 20 minute one to one with me and a £75 Flourish gift voucher.So why not start your year as you mean to go on – with purpose and inspiration, and join me for a fun, creative and purposeful Branding Masterclass. Book your place today and prepare to take your brand up a gear!

Tagged as in Branding, Fiona's Book, Flourish Stuff, Inspirations, Marketing, Workshops

Yesterday saw the first of our Focus and Flourish workshops that I’m running with the fabulous Elizabeth Cairns. And whilst I’m still slightly shattered from such an action packed day, we had such amazing feedback and I saw such leaps forward in each guest that I just had to share some of the highlights of [...]

Tagged as in Workshops

It’s around this time of year that most of us start looking forwards to what we’d like to get out of our businesses next year. And ahead of the first of my Focus and Flourish workshops I have been mulling over a question I ask myself a lot: what does success look like to me? [...]

Tagged as , focus and flourish in Big Thinking, Workshops

Above: Kate Griffin‘s mood board. The photographer that didn’t want to be photographed – oooh the irony! I love running our branding workshops. I love the combination of creativity and tangible business benefits that come out of the day, and the way that people walk in with a slightly muddled head around what their business [...]

Tagged as , branding workshop in Branding, Workshops

I am super, super excited to be launching our first Branding Your Small Business eCourse and I’d like to invite you to join me on our first course! The eCourse builds on the creative and positioning work we do in the one day Branding workshop and takes the concept to a whole new level. We’re going to [...]

Tagged as , branding your small business ecourse in Flourish Stuff, Inspirations, Workshops

If consumers are feeling jaded, short on disposable income and reluctant to part with their hard earned cash, then how do you stimulate spending? How do you attract, engage and compel your current and prospective customers to spend their money with you? It all comes down to creating a proposition that excites your customer. One [...]

Tagged as , competition, customer greenhouse, engaging propositions, powerful ecommerce, successful ecommerce, summer social in Branding, Business Strategy, Marketing, Powerful Ecommerce, Websites, Workshops

Yesterday I welcomed seven ambitious business owners and marketing consultants into the Flourish studio for a Workshop workshop. They spent the day planning, learning and thinking about how they can launch their own workshops to promote their businesses. In the morning I got them working very hard: planning topics, content and thinking about writing copy. [...]

Tagged as in Workshops

I am positively evangelical about the benefits of running workshops and seminars for your clients. It’s a fantastic way of building your relationships with existing customers, sharing your knowledge and giving something back to the relationship. It helps you improve loyalty and gain recommendations. And workshops also give prospective customers the chance to “try you [...]

Tagged as in Marketing, Workshops