From The Studio

Something very serene and lovely to share with you today: three initial design concepts for top florist, Jane Wadham.

Jane has a very well established business supplying flowers to prestigious London venues such as The British Museum, The Natural History Museum and Kensington Palace no less! JW Flowers has a great reputation and is poised to grow further: but they needed our help to create a new look that really helps attract and engage the consumer market.

JW Flowers currently have a a mail order flowers business supplying elegant and beautiful arrangements nationwide. But without making anyone feel too uncomfortable, it’s clear that the current website needs to change. The design, layout and branding simply aren’t doing the beauty of the flowers justice. Jane’s business is currently branded JW Flowers, but after more than two decades of success, it was time to celebrate Jane’s talent and make the name more centric (and consumer focused) to Jane Wadham Flowers.

Our brief was to create something more elegant, aspirational and beautiful. Which do you love the most?

Concept One

Soft, romantic and serene, this concept certainly builds on the grace and elegance of many of Jane Wadham Flowers arrangements. The logo is simple and graceful whilst the icon can be used for stickers, packaging, on tissue paper or as a punctuation mark on the website.

Concept Two

A much stronger, more directional design to play up to the high end nature of this florist’s business. There’s no shortage of mid-market florists, but Jane Wadham Flowers are doing something much more creative and upmarket and I think this concept really plays up to this well.

Concept Three

This concept takes it’s inspiration from floral shapes and has a more approachable feel about it.

I’d love your thoughts. Which of these brand identities do you like the most?

Tagged as in Branding, Case Studies, From The Studio

Thank you, thank you, thank you to each and everyone that poured your love, energy and efforts into our competition to Win a Place on the Branding Masterclass. So many of you worked so hard to creatively tell us why you felt you should win your place, and I’m afraid in the end we just couldn’t pick a winner, so we thought it fairer to draw instead.

Huge congratulations to Kate Fletcher who has won a place. We’ll be in touch to book you on.

For those of you that didn’t win, don’t forget that booking is now open , I do hope to see you in class anyhow, it’s going to be a lot of fun. Warmest, Fiona

Tagged as in Workshops

We launched three beautiful websites for talented photographer Kate Lloyd back in January, and we’ve been so busy with the masterclass and projects in the studio that it’s not until now that I’ve had five minutes to sit down and share them with you. Kate Lloyd is a grandmother, doctor and in the past five years, has turned her passion for photography into a professional business.

Kate’s first website was certainly smart, but it simply wasn’t generating the level of business that we knew Kate deserved. It was black and lime green, very funky and in some ways, right for Kate. But with all due respect, it was the sort of website that would suit a 30 year old (probably man). It wasn’t communicating all of the best bits about working with Kate: her compassion, her warmth, her experience and her grandmotherly skills that ensure that my spirited (then) two year old complied with the photoshoot.

We loved the logo, so we wanted to create a series of websites that felt more approachable and showed off Kate’s photography in the best light, whilst keeping a similar structure between the sites: both for ease of navigation and because it meant that we could enjoy some economies of scale in the build without reinventing the wheel.

Isn’t Kate’s newborn photography just adorable? This is a new departure for Kate, and something that she wasn’t promoting when we first started working on her website, but it’s wonderful that as Kate’s business changes, so her website can grow with her.

The Website Design

Inspired by AA Milne’s Now We Are Six poem, Kate wrote a poem that brought tears to our eyes to work alongside the slider on the homepage. You’ll need to look at the site to get the full effect but isn’t it just lovely? The idea was to make it feel much more storybook, traditional and embrace the grandmother rather than underplay it: I think it’s a fabulous selling point.

Advice pages really help connect with the reader as well as provide that all important information!

And what a lovely photograph of Kate! She looks relaxed and approachable doesn’t she? We also had some wonderful shots of Kate photographing my children, not so much to get my kids, but more so that we could have some action shots!

Initial feedback has been overwhelmingly positive and I’m really looking forward to seeing the impact this is going to have on Kate’s business.

Tagged as in Case Studies, From The Studio

We’ve had such a creative morning in the studio! Brainstorming and mood boarding a new logo for Isabel Nieto’s company Essentialis (thank you so much for your votes – she has settled on the name) as well as reviewing a few concepts for work we’ll be sharing later in the week and having a vision [...]

Tagged as in Branding, Case Studies, From The Studio, Mood Boards

The Griffin Glasshouses rebrand and website went live last week and I’m so pleased to share it with you on the blog. Thanks to a fabulous copywriter and marketer (Louisa Winter of My Marketing Person) who worked with us and the Griffin team to pull everything together, this website has been pretty quick to launch: [...]

Tagged as in Case Studies, From The Studio, Rebranding, Web Design

Just wanted to thank you for such a professionally run course, the content and information is fantastic. The course lived up to all my expectations …. which were pretty high. Jo Norman, Daisyley We had such a phenomenal response to our February Branding Masterclass, and I enjoyed teaching it so much, that we have decided [...]

Tagged as in Workshops

Wow. We are almost at the end of my the Branding Masterclass and maaaaan has it been a journey! 42 inspirational entrepreneurs joined me for my very first online four week class into branding greatness. We’ve had people from all walks of life and from all over the world, including Canada, France and New Zealand. [...]

Tagged as in Workshops

We start a new project this week and it makes me happy. We’re creating a brand identity for a new interiors shop that will be importing the most beautiful pieces: furniture, homewares and gifts from the Middle East. I immediately caught our client’s passion for her business and was excited to be creating something with [...]

Tagged as in Case Studies, Flourish Stuff, From The Studio, Inspirations

Laila Zichmanis is a Canadian brand strategist and marketer about to launch her business, Lumena, in Toronto, Canada. We’ve been working with her for some time now to develop a powerful brand identity for her business and I think these three initial concepts Caroline and her team have created are just stunning aren’t they? Each [...]

Tagged as in Branding, Case Studies, From The Studio, Graphic Design, Logo Design

Liezl Croft is an utterly lovely wedding and family portrait photographer. A force of South African fabulousness, creative, warm, friendly and with an eye for fun she asked us to create a brand refresh and blogsite that would reflect where her business is today as well as (of course) attracting and retaining lots of new clients. [...]

Tagged as in Blogging, Case Studies, From The Studio, Web Design, Websites