By Fiona Humberstone, 17th May 2012
Love Interiors is a high end interior design company based in Surrey who work with developers and private clients across London and the South East as well as internationally. We presented the initial concepts to Jo a couple of weeks back and whilst we both have our favourites, I’d love your thoughts…
Oh, one more thing before I present the concepts. The name may conjure up twee connotations but Love is actually Jo’s real name! So banish all thoughts of cutesy hearts within the O; this is oh so much more stylish and directional…
Concept One

We worked on this project alongside another for Love Interiors for a brand called Broom & Love. We treated each like a fashion design brand with diffusion range, with Love Interiors being the more playful and youthful diffusion brand. Broom & Love is currently on hold and Jo has asked me not to blog the designs (which I’m a bit gutted about as they are stunning) – hopefully one day you’ll get to see them!

I think this design perfectly highlights the diffusion element – the playfulness of breaking up the word as well as the stylish font. It’s very strong and aspirational isn’t it?
Concept Two

Categorically my personal favourite, I love the mix of colours and the font choices here. Oh, and the iconic logo as well as the handwriting font. Again, it has that very fashiony directional feel about it doesn’t it?
Concept Three

And the final concept. Jo is still thinking through which concept works best for her business so in the meantime I’d love to know what you think?
Tagged as , love interiors in Branding, Case Studies, From The Studio, Logo Design
By Fiona Humberstone, 15th May 2012

How gorgeous does the finished Pomegranate logo design look? The photo above is from our shoot for our new website with Matt Pereira and I styled it very quickly to bring out the essence of the colour and style.

We have all loved working on this project: from our initial concepts at the start right through to the finished result we’ve really enjoyed the challenge of creating something that is contemporary and aspirational whilst at the same time retaining some Arabic roots. I blogged a while back about why this project meant something to me personally and whilst this is most definitely not a Persian pastiche, I’m pleased that we managed to capture the essence of the Middle East whilst still making it very relevant to Britain today.
The team have worked so hard on this project and Nicole has been a pleasure to work with. I’d love your thoughts! Is it what you expected when you saw the mood board all those weeks back?
Tagged as , pomegranate in Branding, Case Studies, From The Studio, Logo Design
By Fiona Humberstone, 14th May 2012

I’m delighted to be able to share these logo and brand identity design concepts for Essentialis. Remember Isabel Nieto from our introduction a few weeks back? Well we have been beavering away in the studio and created three very strong, elegant and confident logo designs for Essentialis. I’m going to share the initial three concepts with you and then I’m going to ask Chloe to blog the finished design as she has the inside track on the journey.
Remember the brief? Isabel Nieto provides a service to ambitious jetsetting executives looking to achieve their first international role. What these execs often find is that their lack of understanding of the nuances of the English language often means they miss out on opportunities either because they miss the subtleties in the questions being asked or they don’t present themselves as effectively as they might. As an ex City worker and expat herself, Isabel is ideally placed to help these candidates prepare their CV’s, job applications and prepare themselves for interview effectively and get that job!
We needed to create a brand identity that was highly aspirational, confident and also with a masculine edge to it. Here are the concepts…
Concept One

I love the strength and dynamism of the patterns here and the energy that comes across. The icon is perhaps a little controversial? But that’s something that can always be tweaked at the design stage.

Concept Two

More feminine but still strong and bursting with corporately ambitious energy!

Concept Three

This is my personal favourite: I love the pattern and the strength and elegance in the icons, although I think if this was the one for Isabel we’d need to add more colour.

Over to you. Which speaks to you the most? Which do you like and which do you feel is right for the brief?
Tagged as , essentialis in Branding, Case Studies, From The Studio, Logo Design
By Fiona Humberstone, 8th May 2012
I’ve been looking forward to sharing this project with you for quite some time now and I’m just delighted to be able to reveal the Hanging Space rebrand and new website design. This has been quite an extensive project, with a rebrand, new website design and shopfront design so I’ll be splitting this out over [...]
Tagged as , Hanging Space in Branding, Case Studies, From The Studio, Logo Design, Rebranding, Web Design
By Fiona Humberstone, 2nd May 2012
Remember me introducing you to Pomegranate? This was a project that really touched my Persian roots and I have been so looking forward to introducing these designs to you. Pomegranate will sell contemporary homewares and gifts initially online but also in the future through their own shops in some very glamorous parts of the world. [...]
Tagged as , pomegranate in Branding, Case Studies, From The Studio, Logo Design
By Fiona Humberstone, 1st May 2012
I am so thrilled to be able to share this beautiful new blog design for Lisa Cox. Lisa is a fabulous Garden Designer based in Leatherhead, Surrey, but whose flair for creating gardens that suit their owners has meant that she works both throughout the UK and internationally. Lisa has been blogging now for several [...]
Tagged as , garden designer, garden designer blog, lisa cox, the room outside in Blogging, Case Studies, From The Studio
By Fiona Humberstone, 27th Apr 2012
Remember the mood board from this morning for interiors and giftware company, Pablo Blue? Well I am delighted to say that we have just presented them with their brand identity concepts and they love them! They (and we) have a favourite and Chloe is currently making some tweaks over the next week before we send [...]
Tagged as in Branding, Case Studies, From The Studio
By Fiona Humberstone, 12th Apr 2012
Ta da! The brand, spanking new website for the Branding Masterclass is now live, and with the next class less than four weeks away, I wanted to share the design with you. I’m not one to hang about (as my team will testify) and so when I made the decision to launch our first masterclass [...]
Tagged as , branding masterclass in Case Studies, Flourish Stuff, From The Studio, Web Design, Workshops
By Fiona Humberstone, 27th Mar 2012
Something very serene and lovely to share with you today: three initial design concepts for top florist, Jane Wadham. Jane has a very well established business supplying flowers to prestigious London venues such as The British Museum, The Natural History Museum and Kensington Palace no less! JW Flowers has a great reputation and is poised [...]
Tagged as in Branding, Case Studies, From The Studio
By Fiona Humberstone, 23rd Mar 2012
We launched three beautiful websites for talented photographer Kate Lloyd back in January, and we’ve been so busy with the masterclass and projects in the studio that it’s not until now that I’ve had five minutes to sit down and share them with you. Kate Lloyd is a grandmother, doctor and in the past five [...]
Tagged as in Case Studies, From The Studio