Case Studies

Laila Zichmanis is a Canadian brand strategist and marketer about to launch her business, Lumena, in Toronto, Canada. We’ve been working with her for some time now to develop a powerful brand identity for her business and I think these three initial concepts Caroline and her team have created are just stunning aren’t they?

Each concept has been borne out of the idea of light or illuminating things. Some obvious, some more subtle.

Concept One

Love this colour palette and the beautiful brand patterns.

Concept Two

I love the chink of light that shines through the “window” in the logo. It’s all created as a vector file so would be fully scaleable and could also work as a solid colour (albeit without the light chink!) if required.

Concept Three

This was Laila’s favourite concept: strong yet feminine. We’re currently in the process of amending colours and tweaking bits here and there, so I will certainly share very soon!

What do you think? I love them!

Tagged as in Branding, Case Studies, From The Studio, Graphic Design, Logo Design

Liezl Croft is an utterly lovely wedding and family portrait photographer. A force of South African fabulousness, creative, warm, friendly and with an eye for fun she asked us to create a brand refresh and blogsite that would reflect where her business is today as well as (of course) attracting and retaining lots of new clients.

And whilst we’ve been working with her on her printed literature now for several years, I was delighted when she asked us to give her blog a brandover. Having set up her business less than two years ago, Liezl had previously created her websites herself and felt that her business was at a level where she was ready to step things up a gear.

As well as being a cracking lifestyle photographer, Liezl is also very crafty and I think you’ll see that come through in the look and feel of the site.

We’ve worked on creating direct mail for Liezl in the past (which we won a design award last year for) but this project gave us the chance to really flex our creative muscles! We designed to create Liezl a WordPress based blogsite – a website and blog rolled into one which would give her the chance to showcase her photography without being too onerous to manage.

We put together a colour palette that created an aspirational feel, whilst plenty of texture and elements like the bunting creates a sensory quality and follows on from the work we did previously on the mailers. We all love the icons that Chloe created for each category, and the beautiful pattern that sets off the blog. I’d always known that Liezl’s work was beautiful, but what I hadn’t appreciated was the enormous difference the right surroundings make to her images.

If you take a look at the difference between the old blog and the new, I think you’ll agree they’re night and day apart.

Liezl’s old blog

I don’t want to embarrass anyone by going into this too heavily, let’s just say that the design of the blog had a long way to catch up with the quality of Liezl’s work…

And the new blogsite

Liezl has been so much fun to work with on this project and we wish her lots of luck with the new site and branding. It’s too early to measure the financial success of the blog – it’s been live for less than a month, but visits have doubled and the feedback to Liezl’s Facebook and Twitter page was overwhelming! Do hope on over and take a look (and do leave her a comment too, it’s so lovely to receive feedback when you’re writing your heart out and you know how lonely it can be when you’re first blogging)… You’ll find Liezl’s website and blog at www.liezlcroft.com

Tagged as in Blogging, Case Studies, From The Studio, Web Design, Websites

Would you like a sneak preview of the Branding Masterclass branding? Oh go on then…

With less than two weeks to go until the launch of the fabulous online Branding Masterclass the team in the studio are working incredibly hard dotting the i’s and crossing the t’s on the brand identity and blogsite. You can see the brand elements below.

You’re going to see a bit of a nip tuck to the Flourish brand identity over the next couple of months as we prepare for a very exciting extension and refocus on our own brand. I’ll be sharing more about the story behind that soon, but in the meantime, this gives you a flavour for where we’re headed. The Branding Masterclass needs to reflect and work with our brand, but it’s also a brand in it’s own right, with it’s own attributes and characteristics, so we needed to keep it all similar but not the same.

The colour palette focuses on creativity, communication, logic and clarity. The graph paper gives a nod to work (yes, it will be a lot of fun, but I will be working them hard too!) and the icons give direction around the site.

The class will be held online via a password protected blogsite, so we needed to create a clean and easy to navigate design that  inspired the participants to focus, reflect and take action. Here are a couple of screengrabs:

The login page

We wanted to keep this simple – it’s about getting people to do what you want – login or register for details of the next class. For the people that aren’t registered, obviously this is all they’ll see…

And the class pages themselves

I was in two minds about whether to show you this, but it just looks so beautiful that I couldn’t resist! I am desperate to overhaul the Full Bloom blog design now (yes, I know again but there is so much I’d like to change…). There are still a couple of changes to make but what I hope you can see is how light, airy and neat everything feels. The perfect setting to the inspirational and powerful nature of the content

Registration for the masterclass will close at midnight on Sunday 5th February so if you’d like to get involved, then don’t forget to book – go on, do it now, while you remember… Full details on the website.

Tagged as in Branding, Case Studies, Flourish Stuff, From The Studio, The Flourish Identity, Workshops

I know it’s oh-so-tempting to go into lockdown mode come early December. Those marketing projects you have at the back of your mind can wait until after Christmas whilst you deal with the general madness of the festive season. And I do understand that thinking, but it doesn’t make good business sense. Why? Because that [...]

Tagged as in Branding, Case Studies, From The Studio, Graphic Design, Web Design, Websites

These posts are a bit like busses aren’t they? You wait for one In The Studio This Week and then two come along at once! Harriet Tipping is a very lovely nutritional therapist who has just about to launch her business, Nutribeing. She already had a logo but no brand identity to speak of, so [...]

Tagged as , blog design in Blogging, Case Studies, From The Studio

It seems like forever since I’ve shared a snapshot of some of our work from the studio doesn’t it? We’ve been incredibly busy over the last month or so working on some really exciting projects and I’m delighted to share a couple of them with you this week. First up… A stunning website design for [...]

Tagged as , website design in Case Studies, From The Studio, Web Design, Websites

I’m delighted to be able to share the initial logo design concepts for Avatar Marketing Inc. Whilst we’ve worked with clients in Dubai and California previously, Laila was our very first Canadian client, and utterly lovely at that. She happened upon our website and loved what we were up to, and was determined to have [...]

Tagged as in Branding, Case Studies, From The Studio, Graphic Design, Logo Design

Clare Yarwood-White may be taking a break from the business in order to focus on her two young boys and her health but her website has just been shortlisted for no less than two prestigious Sheerluxe Online Shopping Awards. Although Clare’s website isn’t taking orders right now we’re all chuffed to bits that she has [...]

Tagged as , sheerluxe, yarwood-white in Case Studies, Flourish Stuff, From The Studio

We’re having a wonderful time in the studio at the moment working on some really challenging and creative projects. Excitingly we’re also working with clients from much, much further afield – including all over the UK and recently, Canada (more on that later…). Anyhow, Claire Prior is one of those “further afield” clients – having [...]

Tagged as in Branding, Case Studies, From The Studio, Graphic Design, Logo Design

Angela Marshall is an author and one of the country’s leading image consultants. I’ve known her for years since I met her networking when I first started my business, and I was delighted when Angela invited to give her blog an image makeover. Angela works with large corporates: often financial institutions and professional services, and [...]

Tagged as , angela marshall, appearance management, blog design in Blogging, Case Studies, From The Studio