Case Studies

Clare Yarwood-White may be taking a break from the business in order to focus on her two young boys and her health but her website has just been shortlisted for no less than two prestigious Sheerluxe Online Shopping Awards.

Although Clare’s website isn’t taking orders right now we’re all chuffed to bits that she has been recognised by one of our favourite publishers.

Sheerluxe picks the most prestigious, most luxurious brands for its discerning clients and if you’re remotely fashion conscious and haven’t visited the website yet I urge you to go and take a look. You can also vote for Yarwood-White in the Best Bridal Accessories/ Best Bridal Jewellery categories while you’re there!

The Yarwood-White eCommerce website was Flourish’s first eCommerce site and we all worked incredibly hard to create something amazing. From Stu developing an eCommerce platform to match the exacting brief from scratch; to Chloe and Caroline creating the strong and stylish brand identity and me art directing the photo shoot and lots of creativity and thoughts in between.

As well as looking gorgeous, the website performed incredibly well, with conversions peaking at 10%, average order values increased (by up to 600%!) and search engine placement improved significantly.

We were gutted that Clare decided to take a break from the business but agree with her that life is far too short to not look after your health. Hopefully the Yarwood-White break won’t be forever.

Tagged as , sheerluxe, yarwood-white in Case Studies, Flourish Stuff, From The Studio

We’re having a wonderful time in the studio at the moment working on some really challenging and creative projects. Excitingly we’re also working with clients from much, much further afield – including all over the UK and recently, Canada (more on that later…). Anyhow, Claire Prior is one of those “further afield” clients – having trekked down from Derby and bouncing into the studio all full of energy and enthusiasm. We could tell we were going to love working with her straight away!

Claire runs Green Tree Cosmetics, a company that creates high quality, natural cosmetics. Claire asked us to create a brand identity for her  with an approachable, distinctive and environmentally friendly look. She loves all of the concepts and would really appreciate your thoughts and input, so without further ado I introduce the colours…

Colour Palette

Green Tree Cosmetics is an Autumnal business with subtle Winter undertones. The colours we’ve selected highlight the professionalism, sophistication, elegance and style that are key to the success of the brand.

Colours are muted and yellow-based. Your Autumnal palette is passionate, visionary and aspirational – all the qualities that will attract both Claire’s retail and corporate markets.

Concept One

Concept one oozes quality and elegance whilst an accessible and friendly feel is maintained in the rounded shape. The logo is distinctive and has a professional and luxurious feel. The bird icon is fresh and visionary and hints at the natural and environmentally friendly products.

Concept Two

The second concept has a unique and unusual font with soft flicks which look like leaves. This stylish and distinctive logo is clean, strong and accessible.

As an extension of the leaf in the logo we have introduced a tree graphic which sits separately to the logo. This graphic enhances the overall look and feel of the brand and relates to the ethos of the business.

Concept Three

Sophisticated and stylish.

The elegant font combined with the muted colours creates a modern, clean and distinctive look.

We have shown the icon in the context of the logo and also as a separate graphic which is very adaptable across the range of products. This icon can change colour depending on the product type or flavour and has a strong, iconic presence.

Over to you

I’m finding it hard to choose (I have two very firm favourites) – and I know Claire loves them! Do share your thoughts and vote for your favourite. We really look forward to hearing your thoughts.

Tagged as in Branding, Case Studies, From The Studio, Graphic Design, Logo Design

Angela Marshall is an author and one of the country’s leading image consultants. I’ve known her for years since I met her networking when I first started my business, and I was delighted when Angela invited to give her blog an image makeover.

Angela works with large corporates: often financial institutions and professional services, and sixty percent of her clients are men so it was really important that we didn’t make the website too girly. I love her new strapline which we developed for Angela based on my knowledge of the elements of style and image that are important to Angela and her business.

Angela has had a WordPress blog for some time now, and had been writing a fair bit. She has a really fun, no nonsense style and doesn’t mince her words. We felt that it was really important to inject some of that elegance and style that Angela has into the blog, as well as giving it an authorative no-nonsense look that matches her writing style.

Chloe has done a fab job neatening everything up, making the whole look and feel smarter, easier to navigate and more elegant. And I love how the theme just offsets what Angela is writing now.

We debated long and hard with Angela about which seasonal personality she should be (the joys of bringing colour theorists together from two different schools!) and agreed that Winter was the right season for Angela. Winter is authorative, elegant, expert, loves upmarket things and luxury. We’ve injected a bit of warmth into the colour to ensure that it felt approachable and comfortable to Angela

I know that Angela has had a great response to her new makeover and I can’t wait to see what the future holds for her blog! You’ll find it at http://www.angelamarshall.co.uk/ go on, take a look!

Tagged as , angela marshall, appearance management, blog design in Blogging, Case Studies, From The Studio

Hurray! Something gorgeous to look at! This is Chloe’s first draft for the eCommerce website design for Harvey Maria. What do you think? Remember the current website? Visually and structurally there was a lot to do. Make it feel more aspirational, easy to use and something that reflects our brand values and engages our target [...]

Tagged as , ecommerce web design, Harvey Maria, powerful ecommerce in Case Studies, From The Studio, Graphic Design, Powerful Ecommerce, Web Design, Websites

Visually this post isn’t going to be quite as exciting as the post that came before and the one that follows. But it’s an important part of the eCommerce website journey and one that I think is important to share with you. The Wireframes Between every website brief and website design comes the planning and [...]

Tagged as , ecommerce website design, Harvey Maria, powerful ecommerce in Case Studies, From The Studio, Graphic Design, Powerful Ecommerce, Web Design, Websites

I’m delighted to share our latest website design for Sera Golding’s MIB Band: The MIB Experience. Remember when I interviewed Sera back in the summer and she talked about the amazing upscale events they were playing – from Jewish weddings to large scale corporate events and private parties? Sera has an enormous range of quality [...]

Tagged as , MIB, mib music, Sera Golding in Case Studies, From The Studio, Web Design, Websites

I have been bursting to share this with you for longer than I can remember. We first met Emma de Polnay at our Focus and Flourish workshop in December where we helped Emma shape her vision for her business in 2011. Excitingly we then met with Emma again in June to talk about a rebrand [...]

Tagged as in Branding, Case Studies, From The Studio, Logo Design, Web Design, Websites

I love pulling colour out of images. I find it brings the image to life and is creatively incredibly inspiring for me. The lovely Jennie does this so beautifully on her blog The Odessa May Society with her Color Dose series. I find it so addictive that I would just love to do the same for the Full Bloom [...]

Tagged as , Odessa May Society in Blogging, Case Studies, Graphic Design, Inspirations

Paul Digby is an experienced Interim Manager who we met at an exhibition earlier this year. Paul has recently set up his business, Hakser, and commissioned us to create a smart brand identity for him to help him differentiate Hakser from the competition and communicate confidence and professionalism. Hakser is without doubt a Winter business. [...]

Tagged as in Branding, Case Studies, From The Studio, Logo Design

I’m delighted to share these deliciously dinky business cards that we’ve just had printed for Gray’s Dairy. Do you remember a very long time ago I shared with you the logo designs for the new business? Well I’m delighted to say that things are moving forwards with the business (there seems to be a lot [...]

Tagged as , business card design in Branding, Case Studies, From The Studio, Graphic Design, Logo Design