Category Archives: exhibitions
On Monday I did something I've been meaning to do for *years*. I headed up to Top Drawer for a spot of inspiration, research and to catch up with some old and new friends. To be honest I didn't really know what to expect, but having enviously listened to various people talking about the sheer range of companies there I decided to bite the bullet and go. I spent most of the day reminding myself that I was resolutely NOT opening a shop and that I must not get carried away but the lovely goods
We're well and truly into exhibition season again and many businesses are recognising the benefits of getting out and exhibiting. I'm evangelical about the power exhibitions can have on your business - so much so that I've written a book about how small businesses can make a success of exhibitions. Exhibitions can help you build your database, raise your profile and generate paying clients - but only if they're planned and executed carefully. I work a lot with exhibition organisers - running
Gareth Palmer has literally just set up Playscene, a company that specialises in creating fun and imaginative playspaces for children. We met Gareth at this May's Grow Your Business exhibition and he loved the Flourish stand, so when he booked the EcoSchools show in Peterborough he approached Flourish to help him create an engaging and memorable stand. Gareth and I worked through an exhibition planning session together and helped him establish what his key angle was going to be for the show.
Have just received this glowing review from a local publication, Guildford Means Business from Ezie Publishing and as it's so lovely I thought I'd share it with you. Over to you John Hines and John Ashcroft... (and thank you. My mum is delighted ;-) The exclamation mark is the most overused – and misused – pieces of grammatical notation. In emails it is abundant. The result is that everything screams for attention and nothing gets it. When they are used correctly they make their
There aren't many things that really make me cross, but people who attend an exhibition with the express and sole purpose of selling to the exhibitors is something that really winds me up. I suspect they see it as a big opportunity: "All those businesses in one place? I know! Let's go and tell them about our business!" Take last week's Grow Your Business as an example. Our stand was busy but out of the corner of my eye I could see two guys waiting patiently for us to become free. How nice,
Just thought I'd give you a bit of a rundown of the Flourish stand from yesterday's Grow Your Business. We put a lot of time and effort into creating a stand with instant wow factor and that, importantly, would evoke an emotive reaction. I think that this sense of emotion is something that we put into all of our designs, and so it was important that this came across on the stand. As you can see, we didn't hold back when it came to the styling! Plenty of English garden flowers, potted plants
(above: the fabulous Gallery Rooms at the show) Mr H and I visited Grand Designs Live at London's Excel at the weekend. It's a really well run, well put together show (I especially liked walking down the tunnel to the sound of the Grand Designs music!) and the standard of exhibition stands was very high. In fact, I was pleasantly surprised at just how much effort the exhibitors had put into their stands. What I was surprised by, was the fact that not a single exhibitor asked me for
Excuse me a little moment of self indulgence here... My book, Exhibit!: The SME's Guide to Using Exhibitions to Grow Your Business is now available via Amazon. It does exactly what it says on the tin: shows you how you can plan your next exhibition much more effectively to significantly improve the result you get from your next exhibition. Just thought I'd let you know!
Just a quick one to let you know that the Flourish and Guildford printing.com sponsored Grow Your Business event is back. It'll be a veritable extravaganza of expert speakers, inspiring seminars, free one to one clinics and more than 70 exhibitors. Held at the Guildford Spectrum the event is now in it's third year and is set to attract up to 1000 visitors. And best of all... it's absolutely free. Flourish will be giving away a free premium logo design worth £1360! There are usually some pretty
If you've met Flourish at an exhibition recently or you attended our launch party then you'll most likely have a packet of chard seeds. Why? Well more on that later... The point is that it's time to plant them. I threw mine in last weekend in a rare moment of sunshine and I'm waiting expectantly to see some shoots. I feel a "chard-watch" post coming on soon. If you haven't sown them then it's pretty easy. Rake your ground, clear it of any weeds and I scrape back a bit of soil a couple of cm