Copywriting

Powerful sales letters are focused. The writer starts by thinking about what they want the audience to do. That might be to book a workshop, a meeting or a free consultation. It might be to visit a website. Next, you need to make sure that what you're asking people to do is realistic. Want someone to buy a £10,000 diamond ring on the back of a sales letter? Possible, but more realistic would be to invite them to look at your website, which will then do the next part of the sales process.

Most of us go wrong but putting in several calls to action: "buy this book; book a consultation with me and maybe come on one of my workshops while you're at it". It's confusing, overwhelming and won't get a response. 

So next time you're writing a letter, pick just one action, and stay focused! You'll reap the rewards.

TAGSTRAP

This simple
wristband could be your part in ensuring
the safety of other peoples children!

Is the
Responsibility yours? www.tagstrap.co.uk email: info@tagstrap.co.uk tel: 0844
579 1048

Tagstrap is
being used in schools across the UK as a preventative measure
against road traffic accidents when transporting young children
away from main school buildings, i.e. daytrips, nursery
outings, etc. It has been
priced in line with school budget constraints to allow
schools to reinforce their health and safety message not only to parents,
but to recognised authorities.

 Health
& Safety – Be Proactive.

Can you see the problem? We could have designed this leaflet and made it look very nice. But six months down the line Amanda would have been disappointed that the leaflet hadn't made her any money. Why? Well let's look at what's wrong with the copy:

• what is she asking people to do? Order? Well then say so!
• What is the relevance of the responsibility question? 
• It's simply not compelling enough. 

So here's what I wrote instead:

 What price would you put on
the safety of a child?

It would probably be more than £3.10 wouldn’t it? So what if
we told you that you could keep up to twenty children safe on the roads for
just £31?[FA1]

Tagstrap: because children’s
safety matters. www.tagstrap.co.uk

(somewhere on the page but not below the strapline above)

“Since we started using the Tagstrap safety system our
staff have found it much easier to manage the children, and I know that parents
feel much more comfortable about the children going on outings now.” Sandra Smith, Principal, A Big Chain of Nurseries
(ie – Amanda you need to find a testimonial! Or someone that is happy to put
their name to this one…) Testimonial – working on it

Tagstrap is a brand new road safety measure that enables
you to keep groups of children safe when you’re out and about.

Children up
to the age of 9 don’t have the skill and ability to be safe in traffic on their
own. They need the help and guidance of an adult. But the practicalities of
managing groups of children on outings with their own curiosities and energy
levels is quite a different story!

How it works

You
attach each child securely to an individual blue tag strap

Each
tag strap is attached to the master strap

The
adult attaches themselves to the master strap, safe in the knowledge that all
children are connected

No
running off, no dawdling, no kamikaze stunts! Children can move the straps up
and down the master strap, but can’t take them off once connected

Tagstrap
makes it much easier and safer for you to manage groups of children on outings

 

Benefits of Tagstrap

Peace
of mind – the children are attached to
Tagstrap so they are much easier to keep safe on the roads

Freedom to take the children on outings in crowded
situations because they are safely connected to Tagstrap

Reassurance
for parents that you take road safety
seriously

An
incredibly cost effective way of showing
your commitment to children’s safety

Easier
to manage the children: because the
children are physically attached to you, you have much more control over where
they walk and the speed they walk at.

High Visibility master strap helps others around
you see your group

Demonstrate your commitment to safety to
regulatory authorities and improve your potential assessment

 

What it costs

Master Strap: £15

Individual antibacterial, waterproof tag straps £1.60 each
(available in multiples of ten).

Bulk discounts also available. Please call us to discuss
your requirements.

Order your Tagstrap today! And start benefiting from the
peace of mind it brings.

Visit www.tagstrap.co.uk or call us
on 0844 579 1048

**Special offer** Order your Tagstrap before 31^st
March and receive FREE P&P (worth £4.00).

(Chloe: can you put something on the page like a British
Flag and put Manufactured and Designed in the UK – only needs to be very small. We also need the kite mark (or whatever the relevant mark)
and these words Conforms to European safety standards – BS EN
13210:2004) Chloe: we need a NEW! in a
circle somewhere on this page – a bit like M&S do with their stuff!

What do you think of the leaflets we've just created for Vero Cibo? I'm particularly proud of them because it's a brand we've created from scratch.

Vero Cibo is an Italian deli, antipasto and sandwich bar that's going to be opening at the end of the month. And it's all systems go to create a fabulous website, blog, marketing materials and lovely handpainted signs. I think one of the most rewarding parts of this whole project is the fact that Nick of Vero Cibo is so utterly passionate about everything they're doing. Vero Cibo is founded on a very solid, very genuine philosophy which really comes across when you meet him and come into contact with his business. 

It's this genuine-ness and passion for real food that makes working on this brand such a pleasure. After all, we all know that branding is about more than just creating pretty pictures: it's about the equity behind those attractive images. And here is one business that has a very proud and strong brand equity.

Do go and check them out on 21st March – the food looks delicious!