Flourish Stuff

I am super, super excited to be launching our first Branding Your Small Business eCourse and I’d like to invite you to join me on our first course!

The eCourse builds on the creative and positioning work we do in the one day Branding workshop and takes the concept to a whole new level. We’re going to have a whole month together to go on a journey to building a powerful brand. I can’t wait! The eCourse will start on February 6th and run until March 3rd. During that time I’ll cover all the core elements you need to know to create a brand that attracts, engages and retains your ideal clients; differentiates you from your competitors and enables you to charge what you’re worth.

What’s covered

Whilst it’s not just about creating a gorgeous logo or website, there will be plenty of detail on that as well as brand positioning, defining your brand personality and finding, defending and owning your niche. We’ll look at colour psychology, typography and mood boards and how to market your business cost effectively to support your brand.

As you’d expect from any of our workshops, it’ll be fun, creative and practical. I’ll share tons of knowledge with you, and we’ll also work through plenty of exercises so you can put into practice what you’ve learnt. And the great news is that you can do all of this from the comfort of your own desk, so where ever you are in the world, you’ll be able to join in. You can pick up the sessions at your own pace – all I ask is that you try and find a minimum of three hours a week to really focus on what we’re doing.

So if you’ve also fancied joining us for a Flourishing Workshop but couldn’t make the dates or couldn’t physically get to Guildford, this is your opportunity to join us. Full details and booking for the Branding Your Small Business eCourse on our website – do take a look, it would be great if you could join us.

What do you think? Are you in?

Tagged as , branding your small business ecourse in Flourish Stuff, Inspirations, Workshops

I’m delighted to (finally) be able to introduce you to our fabulous new Account Executive Dani McDonald. Dani joined us at the start of August and has settled into the team beautifully. Her effervescent, creative and enthusiastic personality are just perfect for Flourish and I know she’s making a strong impression on those of you that have met her already.

Dani is a highly creative Photography graduate whose passion for all things visual makes her very well placed to work with our clients. Over the next couple of months you’ll probably notice her joining Ian and I in website and branding meetings as well as website planning sessions and mood board sessions. Dani has already joined us for a couple of marketing workshops, so those of you booked in for the Branding or Copywriting workshop will meet her there too.

Please do join me in welcoming her to the team, I hope you enjoy working with her!

Tagged as in Flourish Stuff

Clare Yarwood-White may be taking a break from the business in order to focus on her two young boys and her health but her website has just been shortlisted for no less than two prestigious Sheerluxe Online Shopping Awards.

Although Clare’s website isn’t taking orders right now we’re all chuffed to bits that she has been recognised by one of our favourite publishers.

Sheerluxe picks the most prestigious, most luxurious brands for its discerning clients and if you’re remotely fashion conscious and haven’t visited the website yet I urge you to go and take a look. You can also vote for Yarwood-White in the Best Bridal Accessories/ Best Bridal Jewellery categories while you’re there!

The Yarwood-White eCommerce website was Flourish’s first eCommerce site and we all worked incredibly hard to create something amazing. From Stu developing an eCommerce platform to match the exacting brief from scratch; to Chloe and Caroline creating the strong and stylish brand identity and me art directing the photo shoot and lots of creativity and thoughts in between.

As well as looking gorgeous, the website performed incredibly well, with conversions peaking at 10%, average order values increased (by up to 600%!) and search engine placement improved significantly.

We were gutted that Clare decided to take a break from the business but agree with her that life is far too short to not look after your health. Hopefully the Yarwood-White break won’t be forever.

Tagged as , sheerluxe, yarwood-white in Case Studies, Flourish Stuff, From The Studio

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Tagged as in Fiona's Book

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Tagged as in Flourish Stuff

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Tagged as , blogging my way, blogging your way in Flourish Stuff, The Flourish Identity

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Tagged as in Flourish Stuff, The Flourish Identity

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Tagged as in Flourish Stuff

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Tagged as in Flourish Stuff