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Brand Profitably: Slides & Audio Recording

By Fiona Humberstone, 14th May 2009
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Title-slide 

Download your copy of the Brand Profitably slides and audio recording from the Grow Your Business exhibition. 13th May 2009.

Play the audio recording:

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Brand profitably: download your free 12 page article

By Fiona Humberstone, 8th May 2009
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Brand-Profitably-1 Can something as simple as a logo really win me more business? Well, yes, and no. A professionally designed logo will send out the right signals about your business, communicate confidence and professionalism and differentiate you from your competitors.

But your brand. Well your brand is something much bigger than your logo. Your brand is about you working out what makes your business unique. It's about you making yourself irresistible to your potential clients. And it's about you winning more business. 

This guide will show you how you can use your brand to win you a lot more business.

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Writing a sales letter? Don’t confuse readers with

By Fiona Humberstone, 1st Apr 2009
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The first Marvellous Monthly Marketing Workshop of the year takes place this Thursday at the Talbot Hotel in Ripley. We'll be looking at promotional literature – leaflets, flyers, websites and brochures and the steps you need to take to make sure that yours bring you in business. I'll be sharing my professional design, copy and [...]

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Ok, so I’ve done something I never thought I would do. An absolute crime against typography. But it was necessary you see. I recently designed some invitations for a 70′s disco themed birthday party. And boy, did the bad fonts and photoshop effects come out in full force! You can see from the images that [...]

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I’m back!

By Fiona Humberstone, 19th Feb 2009
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I just thought I'd let you know that I am now back from my maternity leave. Jasper James was born on 27th September and is now a very happy, placid and hungry four and a half month old. He doesn't sleep very much (at night that is…) but I'm getting used to functioning on no [...]

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five months out of it – hasn’t technology moved on!

By Fiona Humberstone, 6th Feb 2009
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At the risk of sounding like my mother… it's starting to dawn on me how quickly the world of social networking has moved on since I started my maternity leave in August 2008. Since then the world seems to have gone twitter (where was that in August 2008? Not on most people's radars surely?)/ linkedin/ [...]

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An inspiring morning

By Fiona Humberstone, 5th Feb 2009
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So I'm feeling quite down this morning because I've just dropped Jasper at nursery for his first full-ish day (he'll only be there till 2.30 but that feels like a lifetime away). And two emails dropped into my inbox which really got me thinking. The first, from Karen Skidmore who talked about how to manage [...]

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You don’t need to discount to attract business

By Fiona Humberstone, 4th Feb 2009
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Over the past few weeks I've been watching Ocado's marketing campaigns with avid interest. Ocado is a premium brand weekly food shopping delivery service – like Tesco's delivery but posher! And yet over the past few weeks they've been offering various discounts – 10% off orders over a certain value two weeks ago and £10 [...]

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Is there anything that you're just dying to know about branding, graphic design or marketing but you don't know who to ask?  If so, I'd love to hear from you. Email me your questions, confidentially, and I'll share my responses here. Your details will be kept completely confidential (unless, of course, you'd like the publicity!).

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Creative inspiration and branding for ambitious small businesses.




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