Can something as simple as a logo really win me more business? Well, yes, and no. A professionally designed logo will send out the right signals about your business, communicate confidence and professionalism and differentiate you from your competitors.
The first Marvellous Monthly Marketing Workshop of the year takes place this Thursday at the Talbot Hotel in Ripley. We'll be looking at promotional literature – leaflets, flyers, websites and brochures and the steps you need to take to make sure that yours bring you in business. I'll be sharing my professional design, copy and [...]
Ok, so I’ve done something I never thought I would do. An absolute crime against typography. But it was necessary you see. I recently designed some invitations for a 70′s disco themed birthday party. And boy, did the bad fonts and photoshop effects come out in full force! You can see from the images that [...]
I just thought I'd let you know that I am now back from my maternity leave. Jasper James was born on 27th September and is now a very happy, placid and hungry four and a half month old. He doesn't sleep very much (at night that is…) but I'm getting used to functioning on no [...]
At the risk of sounding like my mother… it's starting to dawn on me how quickly the world of social networking has moved on since I started my maternity leave in August 2008. Since then the world seems to have gone twitter (where was that in August 2008? Not on most people's radars surely?)/ linkedin/ [...]
So I'm feeling quite down this morning because I've just dropped Jasper at nursery for his first full-ish day (he'll only be there till 2.30 but that feels like a lifetime away). And two emails dropped into my inbox which really got me thinking. The first, from Karen Skidmore who talked about how to manage [...]
Over the past few weeks I've been watching Ocado's marketing campaigns with avid interest. Ocado is a premium brand weekly food shopping delivery service – like Tesco's delivery but posher! And yet over the past few weeks they've been offering various discounts – 10% off orders over a certain value two weeks ago and £10 [...]
Is there anything that you're just dying to know about branding, graphic design or marketing but you don't know who to ask? If so, I'd love to hear from you. Email me your questions, confidentially, and I'll share my responses here. Your details will be kept completely confidential (unless, of course, you'd like the publicity!).
Creative inspiration and branding for ambitious small businesses.
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