Web Design

Knitwear designer Anna Bright approached us at the start of March, eager for us to address her current branding and blog design because it isn’t sending out the right signals or visually reaching out to the right people. Anna designs beautiful knitwear patterns that she sells to both budding or experienced knitters; women keen to learn new styles and expand their knowledge of knitting techniques.

Her love of all things knitted and gorgeous portfolio of work has enabled her to create steady online activity through her blog, but with a name (Princess Pea) she chose some time ago and a longing to attract more like-minded women in the knitting circle through her branding, Anna took the plunge to revamp her business name, invest in some gorgeous brand styling with us and ask us to redesign her blog in a big way. And did I mention that we’re over the moon she chose to work with us?

Here’s how the logo and brand elements look:

Anna has a quirky 1920′s personal style and she was keen for us to get a vintage feel through in her new branding, so we’ve harked back to an old-England feel for the logo and mimicked hand-knitted patterns through her brand elements.

Accessible  |  clear communication  |  classic/vintage  |  creative  |  efficient  |  practical

Currently writing her first book on knitwear designs and patterns, Anna needs a blog that builds her sales, represents her true business personality and demonstrates her experience in the very best light. She already has great connections in the world of knitting and a tremendous amount of passion in her product, but this needs backing up with well designed and carefully styled branding to really build a strong following on her blog.

Tagged as , branding, Logo Design, Rebrand, Rebranding, web design, website design in Branding, Logo Design, Mood Boards, Powerful Branding, Rebranding, Web Design

When Animal Art Fair approached us last year to address their website design we naturally jumped at the chance of working with them. Their previous website lacked finesse and didn’t show off the remarkable fine art on display to it’s full potential, so whilst we all felt comfortable working with the same logo, the website and branding as a whole needed a good push into 2013.

Here’s how the old website looked last year…

With so much happening, so many messages and so many directions to be pulled in it’s difficult to know what to do next! Don’t you just want to see gorgeous images of fine art?

After filtering down the core navigation, stripping back the content and simplifying the reader’s journey we made the real focus of the design the art itself. We’ve created a great banner space on the homepage to proudly display the 3 ideal directions we’d like the viewer to take and just let the art sing for itself. Nice big images so you can see the detail in all it’s glory.

The accompanying brand style is deliberately minimal as to not compete with the imagery and we’ve expanded the colour palette only slightly from the red and black base, adding a zesty lime green for a more contemporary feel and gentle greys to soften the contrasts. We wanted to create an exciting colour palette and simple design style that perfectly complemented the drama of the art; a challenge when you could argue that all are of equal importance.

You can check out the new website for yourself here. It would be lovely to hear your thoughts.

Tagged as , brand identity, Rebrand, Rebranding, web design, website design in Branding, Powerful Branding, Powerful Ecommerce, Rebranding, Web Design

We’re refining a few little bits here and there but I couldn’t wait, I had to show you the gorgeous design we’ve created for Toadstool Parties!

Toadstool Parties are a team of young creative people who are passionate about creating imaginative and enchanting parties and events for children. Fronted by the lovely business owner Sarah Chamberlain who has a theatrical background, she’s cherry-picked young individuals packed with energy, passion and a lot of patience to work with her towards creating these magical events. From themed parties to Wedding creche, face-painting and crafts, Sarah and her team do everything you can imagine to give children fun and excitement with an educational undertone. It’s clear you’ll get the full works for whatever the occasion.

Here’s the old website design

Sarah has been itching to work with us for a while now and the feeling has been mutual! Her current website lacks impact and doesn’t communicate her most important business values: aspiration, excitement, ethics and education. Above all it isn’t reaching out to the customers Sarah wants the most so we’ve waved our magical Flourish wand over the design to get the children just as excited as the Mums about what Toadstool Parties can do for them.

Lucky enough to have a friend who illustrates, Sarah already had some stunning drawings in place for her branding but rather than allow these to dominate the design like they tend to on her current site, we wanted them to fit comfortably within the overall look and work naturally alongside everything else. With a logo that fits suitably well with the overall design, Sarah asked us to focus our creative energy on just the website for now and with stacks of fantastic photography as well (which isn’t getting the recognition it deserves on her current site) we’ve brought them to the forefront in a storybook fashion, all adding to the enchanting, imagination-provoking style.

The new website design

Sarah was keen to avoid intense pattern and rightly so. However she loved the idea of having a layered, textured feel to give the site tactility and a sense of being able to jump into a world of imagination. This has been a tricky balance to get right but we’re over the moon with the result and it has all the excitement and energy we’d originally planned without being overwhelming or difficult to navigate your way around.

We’d all love to hear what you think of the rebrand!

Tagged as , Rebranding, web design, website design in Branding, Case Studies, Rebranding, Web Design

None of us can quite believe where the time’s gone but it was well over a year ago that Becky and Liana first approached us with great aspirations for a new website. I hasten to add that the project wasn’t meant to last that long (!) but as we all know, sometimes the chaos of [...]

Tagged as , branding, branding guildford, branding surrey, website design, website design guildford, Website design surrey in Behind The Scenes, Case Studies, From The Studio, Rebranding, Web Design

Before Christmas I posted about the exciting new brand identity for Alderley Pilates and I thought I’d give you an update on how their new collateral is unfolding! If you missed our first post about the brand identity journey then you can catch up here. Designer James has been creating some gorgeous designs the past week, [...]

Tagged as , brand identity, Graphic Design, web design, web design guildford, web design surrey, website design in Behind The Scenes, Branding, From The Studio, Rebranding, Web Design

Current Website Design Vanessa is an established Personal Stylist who specialises in helping women look and feel amazing! Her current website Image Studio doesn’t convey the impression Vanessa now wants for her business so she approached us to take her branding and website to a new level; tapping into her ideal customer market, injecting more of her [...]

Tagged as , branding, Rebranding, rebranding surrey, web design, website design in Branding, Case Studies, Colour Psychology, From The Studio, Powerful Branding, Rebranding, Web Design

The lovely Sara Dean from Inky Blue popped into the studio yesterday to give us all a gorgeous little pressie before Christmas. She’s thoroughly embraced her new branding and blog design, and quite right too! You can catch up on Sara’s brand story here. Here are some snaps of Sara’s handmade Christmas tags, along with her business [...]

Tagged as , blog design, branding, Logo Design, web design, web design guildford in Behind The Scenes, Branding, Case Studies, Graphic Design, Illustrations, Logo Design, Powerful Branding, Web Design

Corrina Gordon-Barnes approached us at the start of November with an already established and successful business, You Inspire Me, but realised she needed to visit her branding in a big way to really reach out to her existing customers more effectively, as well as open up new opportunities with other businesses. Most of our customers who [...]

Tagged as , blog design, Blogging, branding, Logo Design, Rebranding in Branding, Case Studies, From The Studio, Graphic Design, Logo Design, Mood Boards, Powerful Branding, Rebranding, Web Design

It’s such a joy designing for businesses who already have an eye for great design and Little Big Bell is no exception. Geraldine approached us because she wanted a blog that showcased her passion for interior, fashion and lifestyle design in a way that shows she means business. What was lacking from the existing design [...]

Tagged as in Blogging, Case Studies, From The Studio, Web Design, Websites

How delicious is this blog design? Sara could be heard on all floors of the Flourish studio shrieking with delight when we presented her with the concept! She was absolutely thrilled at how we’d managed to both make something so non-visual as compelling as this and also how we’d managed to capture the essence of [...]

Tagged as in Blogging, Branding, Case Studies, From The Studio, Graphic Design, Logo Design, Web Design