Clever piece of direct mail
I arrived back from my holiday to find this book on my desk. Overwhelmed by my to-do list I put it to one side until lunchtime. How generous, I thought, someone’s sent me a book!
The back looked good. Great title on the front. And wow! They’re on their 16th edition! Come lunchtime I thought I’d have a quick flick through, so imagine my surprise when I opened the book and found this!
There’s a lot of talk about the “death of direct mail” in favour of new media techniques. And there’s no doubt that there is less “stuff” coming through the post than there was ten years ago. But I see that as an opportunity. There is less clutter for your piece to cut through, and if you can create something that grabs attention and gets your message across and galvanises the action that you want your audience to take, then what’s not to like?
