Do you have a lovely logo or a strong brand identity?
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If you're serious about your business you'll agree that having a logo that sends out the right signals is an essential part of attracting, engaging and retaining the right sort of clients. But many business owners make the mistake of thinking that once they've ordered their lovely logo they can put a tick in the box thinking that their rebranding is 'done'!
Strong brands carefully manage their communications. They make sure that they not only put their lovely new logos on everything, but that they also use a 'house style': the right fonts, the right colours and a design style that is clearly 'them'.
This brochure we created for Surrey based wine merchant Imbibros forms a part of a strong, cohesive brand identity that encapsulates the business owner's style and communicates powerfully with their clients.
Your logo is just one part of your brand identity. It's an important part, but it is just one element. To maximise on the potential of your business brand you need to think like your customers. What is it that they're going to see when they come into contact with your business? Your website? Your twitter background? A powerpoint presentation? An email from you? Perhaps it's your company van or business premises?
All of these elements provide Moments of Truth for your customers and potential customers. Moments of truth is a phrase coined by Jan Carlzon based on the idea that any time someone comes into contact with your organisation they're going to form an impression, positive or negative, based on what they see. So don't make the mistake of 'rebranding' your business with a lovely new logo and then failing to implement it!
To discover more about how to create a powerful brand download your complimentary copy of our Brand Profitably guide today.
