Does bus advertising work?
It’s easy to get seduced into advertising your business on the side of a bus or on a roundabout. But what does it really achieve? A neighbour of mine is spending serious money sponsoring a roundabout in Guildford. As he sees it, he only needs to get a couple of jobs to make the exercise worthwhile. But he’s disgruntled that no one has called him yet.
Why? Well because roundabout advertising achieves brand awareness at best. It’s not going to compel people to pick up the phone and order with you. Particularly if you neglect to put your website on there. I’m not a huge fan of advertising for small businesses – it’s easy to outlay thousands over the course of the year for minimal return.
That said, if you’d like to know how it feels to have your name on the side of a bus, try this website out – it’s a bit of fun and you get the confidence boost without the outlay!
