When your potential clients look at your website what do they see? An engaging and inspiring paragraph about how you can solve their problem? Or reams and reams of text about your business, how long you’ve been trading and why they should use you.
Writing powerful copy is always underestimated. Why? Because we all feel that because we can write, we can write copy that sells. That’s simply not the case. All too often company websites are littered with “we”, “us” “our” more than they feature “you” “your” “you’re”. I’m on a mission to change that and bring you in more business!