A few days ago we changed the colours of the flourish logo to deeper, Autumnal colours. And now I'm happy with the colours, I'm now concerned that the font is weak. And much as I absolutely love the font, I'm not sure it has enough strength and impact for a logo.
Luckily Caroline shares my passion for perfection and has worked up a couple of others. I have to say, they have the instant impact and wow factor that I was hoping for. It'll be interesting to see how I feel about them on Monday, but first impressions are good.
The funny thing is, that when we create logos for clients, we always, always create three options for them. And this just proves why: because you've got to have something to compare it to.
We'll be posting the third option very soon. But let me know what you think of this one.
I like the green one…and the fonts with the grass looks wonderful!
Too fussy, will lose fine detail when reproduced at a small size….
IMHO
The second option has a lot more flourish than the 1st.
Like the green version, but florist does spring to mind more than marketing, I have to admit…
Neville, great point and it definitely needs refining so that it’ll work smaller. But I do like it in principle so that’s our mission for Monday!
Sanda: I think that’s always going to be the challenge if you call your business flourish. But the logo won’t be in isolation for most of the time so I hope it will all make sense and the name just fits so well with what we do…
Joe and Cath: thank you! I really like it. Now to the fine tuning…
Hi Fi, My eye is drawn first to the purple as it has most wow for me, but my instinct says flourish should be green but i’m not sure the green that’s there is bold enough for me, it doesn’t say bursting off the page spring to life for me perhaps it’s a little muted. Love the fine detail. I almost want the font to have a sweeping flourishy end to it rather than just finishing at the end of the h, feels like I want to see more movement in the logo if that makes sense? just musings, overall I love what you’ve done.