Current Website Design
Vanessa is an established Personal Stylist who specialises in helping women look and feel amazing! Her current website Image Studio doesn’t convey the impression Vanessa now wants for her business so she approached us to take her branding and website to a new level; tapping into her ideal customer market, injecting more of her own warm personality into the brand and communicating Vannessa as an expert in her field.
Here’s a quick reminder of the vision board we created before Christmas…
Brand New: Vision Board & Colour Palette
Having experience in Colour Psychology herself, we worked closely with Vanessa towards creating a colour palette that matched her vibrant personality and communicated the right tones to prospective customers. The palette is vibrant, intense and bright but with a muted, Autumnal feel to give depth and substance.
It was crucial to Vanessa’s website that the photography captured a sensitive mood, looked natural and engaged her ideal market so we worked carefully with her to help her photographer get this right. After a couple of shoots they were nailed and don’t they look great?
New Website Design: Our Philosophy Page
We’ve maximised on Vanessa’s gorgeous photography and core brand messages by creating a rotating banner for the homepage so you can get a snapshot of all the juicy information without having to immediately click through the site. Different outfits for each photo was a must and Vanessa’s approachable personality shines through in every shot.
We’re really looking forward to seeing how the redesign helps win more lovely business for Vanessa. Let us know what you think of the designs!