How to design a business card: Part One, What information should I include?
I was at the Surrey Enterprise hub on Friday morning presenting a Branding Workshop to 20 or so fast-growing technology focused businesses. We had a fantastically lively and interactive session and there was some fierce debate over the meaning of various fonts and colours, it was great to see people really getting passionate about design! One thing that did come out of the session was that people felt that having a business card that sells for your business and is ‘on brand’ is slightly more complex than I had assumed. So over the next couple of days I’m going to demystify this process for you: starting with the basics, what needs to go on your business card, then looking at making your card sell for you, thirdly looking at design and keeping your card ‘on brand’.
Things you should know about business cards:
UK size 85x55mm, US size 50x90mm
Must include your name, telephone number and email address, website
Should include your job title, company name (not always necessary if you choose to trade under your own name)
You decide whether you put your address on there or not. If you work from home you might prefer to leave it off, but if you have clients to the house it would be helpful to them. If you work from an office then I’d definitely recommend you put the address on the card
What do you put on your business cards? Do share your comments and ideas, I’d love to hear from you.
