How to design a business card: Turning a functional product into a selling tool
In my last post we looked at the information you need to put on your business card so that it works functionally. But that’s just part of the story. Your business card is often the first and only impression that you’ll leave with a customer or potential customer. Will yours sell for you? Or will it cause more damage than good?
Today we’re going to look at how you can turn your business card (which, let’s face it, every business person needs) into a promotional tool.
How do I get my business to sell for me?
Include a strapline which tells people what you do – I see so many business cards with an obscure company name and no explanation of the business type, never mind who you can help!
Use the back of the business card to put on a beautiful product image (in the case of one of my jewellery design clients), pertinent question or explanation of what you do
Make sure it’s beautifully designed and well printed – your card creates a lasting impression – good and bad. Self printed business cards just won’t cut it unless your business is the absolute cheapest in the market (and who wants that as a business strategy?)
Try something different – have it cut out in an unusual shape, try a folding business card, put a bold colour on the back or use an unusually textured or coloured card stock
What have you seen that’s been successful?
