I’m so thrilled to be able to share these designs with you for the Career Circus logo design and brand identity. Yesterday I shared the mood board with you and do you remember how Saffron wanted us to make it more fun and colourful? Well I’m delighted to say that we presented these concepts yesterday to a very happy Saffron. So boxes ticked for colourful, vibrant and engaging. Obviously there will be some nips and tucks along the way but here are our initial concepts.
Fun, packed with personality and designed to bring a smile to your face this concept may have a colourful twist but when executed across stationery or a holding page looks deadly serious. By striking a careful balance between strong typography and creative graphical elements the finished article is utterly compelling.
Stronger fonts and lighter colours strike a similar balance in a very different way. Now the fonts are grounding the identity and the colour reaching out to engage.
Bold pattern and clean icons create a strong, colourful and interesting brand identity with plenty of collateral to use in the future. These icons would also work very well alongside concept one (as we’ve shown in the holding page mockup).