Denise Allen has been a regular visitor to the flourishing blog ever since I met her at Grow Your Business in April of 2009 and we were delighted when a couple of weeks ago she asked us to create a new identity for her baking business. Denise currently trades her business as Cupcake and Cookie Central and has been working through the night to bake enough cakes to sell at Surrey and Hampshire Farmers Markets.
Having recently moved to Hampshire Denise is getting serious about taking her baking business to higher levels and is keen to stop the exhausting cycle of weekend farmers markets and build up the commissions.
Denise recognised that in order to stand out from the competition and attract the right sorts of clients she needed a professional and engaging logo. Her brief was to create something that was fun, professional and most of all, communicated the love and attention she puts into each and every one of her cakes.And so without further ado, I present to you Concept One.
Personally I love the font, the colours, the spots (yes, probably too much detail when small, but it would work well without the dots too…) and the cute piping bag.
And here it is in context.
This one feels a bit more corporate and we’ve played on the idea of a doily framing the cupcake. It’s a much more slick take on what Denise has at the moment and the cupcake image and doily could be used elsewhere on their own.
This one takes a bit of a different turn. Denise was unsure about whether the company name should be Cupcake and Bake or Cup, Cake and Bake. Both have very different connotations and we promised her we’d try out one option with the comma. In our initial brainstorming we’d sketched out a few ideas with tea cups, but they didn’t make the grade. Instead a delicious font which just exudes the emotion that Denise puts into her cakes and a heart icon to reinforce the idea of love.
This logo would work just as well across two words: Cupcake and Bake as it does across the three, so don’t let that skew your judgement! And finally option 3 in context.
So now over to you. Denise has a clear favourite but we’d love to know what you think. Which one “speaks” to you the most? We’re aiming to move more upmarket than where Denise’s business currently is so it’s all about looking fun, professional and like the cakes have been made with care.