Gareth Palmer has literally just set up Playscene, a company that specialises in creating fun and imaginative playspaces for children. We met Gareth at this May’s Grow Your Business exhibition and he loved the Flourish stand, so when he booked the EcoSchools show in Peterborough he approached Flourish to help him create an engaging and memorable stand.
Gareth and I worked through an exhibition planning session together and helped him establish what his key angle was going to be for the show. We focused very much on the fact that there was a mix of teachers and pupils in attendance, and Gareth’s focus needed to be on engaging both, but it was the teachers who were likely to become potential customers.
We explored how we might create an impact, and Gareth had some fantastic ideas and together we whittled them down into a cohesive idea that would make sense to visitors. Gareth created his own graphics for the back wall and he and his girlfriend worked incredibly hard painting furniture, baking cakes and creating goody bags.
Gareth had also commissioned a fabulous Storyteller’s Chair which proved to be a real talking point and had also obtained hundreds of seeds to give away to the children which reinforced his ecological commitments.
You can also see plenty of his products on show – and we made sure that we kept them all rustic and natural to make sure that the impact was cohesive. I love the grass green floor and the vibrant backdrop. And how fabulous is the garden planter with all it’s fresh vegetables growing?
Gareth picked up well over 90 entries into his compeition and he’ll be announcing the winner shortly. Then he has the hard job of following up. But a jubliant Gareth was delighted with how the day went. The show organisers were so impressed with his stand they told him it was the best at the show and even used the stand as the backdrop to MP Lord Henley’s press shoot. Not a bad accolade! And proof that you don’t have to be a big company to have the best stand at a show – it’s all about your imagination.