In the studio this week… A brand identity for a new Italian deli, antipasto and sandwich bar in Guildford

What do you think of the leaflets we've just created for Vero Cibo? I'm particularly proud of them because it's a brand we've created from scratch.

Vero Cibo is an Italian deli, antipasto and sandwich bar that's going to be opening at the end of the month. And it's all systems go to create a fabulous website, blog, marketing materials and lovely handpainted signs. I think one of the most rewarding parts of this whole project is the fact that Nick of Vero Cibo is so utterly passionate about everything they're doing. Vero Cibo is founded on a very solid, very genuine philosophy which really comes across when you meet him and come into contact with his business. 

It's this genuine-ness and passion for real food that makes working on this brand such a pleasure. After all, we all know that branding is about more than just creating pretty pictures: it's about the equity behind those attractive images. And here is one business that has a very proud and strong brand equity.

Do go and check them out on 21st March – the food looks delicious!