In the studio this week… A brand new blog for Home Truths
Sam Jones is a superwoman. Not only is she a well renowned photographer, famed for making women look beautiful, she’s also a property sales consultant extraordinaire. Sam runs a very unique business helping people who are struggling to sell their houses achieve their maximum value – usually without dropping the price. As you can imagine, she’s pretty busy in this market!
Sam approached us to help her create a more engaging blog that would help her communicate her expertise and get the word out about her services. She literally is unique – she’s not an estate agent, but she helps people sell their homes. And she’s not a house doctor, although home staging does form a part of the service. Sam works with couples who have had their house on the market usually for more than 6 months, and she helps them get it sold for it’s maximum value.
Here’s Sam’s blog before we waved our fairy dust over it.
Ok so the design is wholly uninspiring, and you can see why she was keen to work with us on the design. But the content is fantastic and that’s the cornerstone of a great blog. Blog regularly, make sure your posts look great and write great content and you’re on to a winner.
Back to Sam’s shiny new blog…
The imagery gives it the upmarket polish her clients expect of someone at the top of her game and the colours add style and professionalism. Sam has only just updated her photograph and I can’t tell you the difference it makes (in fact, I feel a blog post coming on for the subject of headshots, but that’s another story…). The blog is now much easier to navigate – visitors aren’t forced to read posts in chronological order, they can click on the subjects that interest them in the “menu” bar at the top of the page. Oh, and just in case people want to get in touch, Sam’s contact details are there loud and clear.
What do you think?
