Remember me introducing you to Girls Love Pearls a few weeks ago? Well Chloe has created utter brand gorgeousness for our lovely client and I’m delighted to be able to share it with you.
Above is the finished article and below you’ll see a few variations of the logo.
Isn’t that font just delicious?
The Journey
Here’s the website and brand identity as it stands right now.
Obviously there’s quite a lot to do in terms of making the website as gorgeous as the new logo designs. And that’s what’ll be coming next! Keep your eyes peeled, I really can’t wait to roll out this rebrand across the website. Exciting stuff!
Initial Concepts
Concept One was pretty much what was signed off!
Concept Two
We loved this stylish and simple concept – and I fell in love with the pattern!
Concept Three
Very simple and much more conservative.
Which do you like best?








I would have chosen 1 as well, on balance (although as usual I love aspects of the other 2 as well!!) The colour, font & pattern are so beautiful but also strong & not at all ‘wishy washy’. A great job – sure they must be absolutely thrilled!