In the studio this week… A fun and quirky brand for an IT company
By Fiona Humberstone, 15th Jul 2009
One of the branding projects we've been working on this week is a new logo, business cards and brand manual for IT consultant and trainer Sally MacMillan. Sally isn't your average IT trainer and troubleshooter. To start with she speaks plain English to her clients. She's fun, approachable, friendly and dilligent, and this was something we wanted to reflect in her new brand.
You can see Sally's new logo here. What do you think? I love the elegant, feminine font: American Typewriter. It exudes friendliness and approachability. On it's own, it could be a little girly, but the deep purple grounds it and the bright pink adds a touch of flair that's so important to stop a logo from becoming dull.
When it came to creating the stationery we wanted to do something a little different and really maximise on that dialogue Sally creates with each client. And so rather than just listing the contact details, we turned the whole thing into a sentence:
which I absolutely love because it's so different.
And then we thought, why stop there? Bullets on the back of business cards are so boring aren't they? How can we explain what Sally does?
And here's how we did it:
We'll be printing the cards on Smoothwove which is a gorgeous, uncoated paper which will enrich the colours and fit so well with Sally who dresses in very natural fabrics. The luxury business cards would just be too bling for her. And that's the point with branding: it's not just about the font or the colours, it's about your voice and the paper your stationery is printed on. Everything will give an impression and when we create a brand we make sure that everything gives the right impression!
Tagged as in Branding, Business Strategy, Case Studies, From The Studio, Graphic Design, Logo Design, Marketing
It is a good design. It would be interesting to hear from you if you considered this brand in relation to ask jeeves? Best wishes
Thank you for your comments. No, we didn’t consider how it fitted with Ask Jeeves but it’s a very good question. The reason for this is that despite the very similar names, Sally is a living, breathing IT trainer and consultant, so we considered the brand in relation to similar companies, but not the search engine. The most important consideration when we create a logo is the message that the client wants to communicate, and that’s really what drives our choice of fonts and colours.