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	<title>Comments on: In the studio this week&#8230; A fun and quirky brand for an IT company</title>
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	<link>http://blog.flourishstudios.co.uk/in-the-studio-this-week-a-fun-and-quirky-brand-for-an-it-company/#utm_source=feed&#038;utm_medium=feed&#038;utm_campaign=feed</link>
	<description>Engaging brand identities and gorgeous websites for ambitious small businesses</description>
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		<title>By: Fiona Humberstone</title>
		<link>http://blog.flourishstudios.co.uk/in-the-studio-this-week-a-fun-and-quirky-brand-for-an-it-company/comment-page-1/#comment-44</link>
		<dc:creator>Fiona Humberstone</dc:creator>
		<pubDate>Thu, 16 Jul 2009 10:49:49 +0000</pubDate>
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		<description>Thank you for your comments. No, we didn&#039;t consider how it fitted with Ask Jeeves but it&#039;s a very good question. The reason for this is that despite the very similar names, Sally is a living, breathing IT trainer and consultant, so we considered the brand in relation to similar companies, but not the search engine. The most important consideration when we create a logo is the message that the client wants to communicate, and that&#039;s really what drives our choice of fonts and colours.
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		<content:encoded><![CDATA[<p>Thank you for your comments. No, we didn&#8217;t consider how it fitted with Ask Jeeves but it&#8217;s a very good question. The reason for this is that despite the very similar names, Sally is a living, breathing IT trainer and consultant, so we considered the brand in relation to similar companies, but not the search engine. The most important consideration when we create a logo is the message that the client wants to communicate, and that&#8217;s really what drives our choice of fonts and colours.</p>
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		<title>By: verygoodservice</title>
		<link>http://blog.flourishstudios.co.uk/in-the-studio-this-week-a-fun-and-quirky-brand-for-an-it-company/comment-page-1/#comment-43</link>
		<dc:creator>verygoodservice</dc:creator>
		<pubDate>Wed, 15 Jul 2009 23:05:09 +0000</pubDate>
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		<description>It is a good design. It would be interesting to hear from you if you considered this brand in relation to ask jeeves? Best wishes
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		<content:encoded><![CDATA[<p>It is a good design. It would be interesting to hear from you if you considered this brand in relation to ask jeeves? Best wishes</p>
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