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In the studio this week… A gorgeous new blog for Lisa Cox Garden Designs

By Fiona Humberstone, 1st May 2012
5

I am so thrilled to be able to share this beautiful new blog design for Lisa Cox.

Lisa is a fabulous Garden Designer based in Leatherhead, Surrey, but whose flair for creating gardens that suit their owners has meant that she works both throughout the UK and internationally. Lisa has been blogging now for several years, and you may remember our initial blog design? This latest iteration reflects where Lisa’s business is right now and works with her blogging style just perfectly!

Chloe has made sure that Lisa’s new blog fits within Lisa’s brand style and website design, whilst at the same time giving another dimension to her brand. I think it’s really boring when your blog looks the same as your website: it’s supposed to have another voice, another take on your business. So we’ve used the distinctive handwriting font and the same colour palette but introduced some new texture, pattern and illustrations.

Redesigning the Flourish blog is one of the next jobs on our list, and so I’m incredibly jealous of the small details on Lisa’s blog: the customisation of things like the Link Within box and the way the comments box has been styled. Just gorgeous!

Lisa takes beautiful photos of both her own garden designs and also gardens that inspire her, and I really think the new blog design shows them off in their full glory. I saw lots of lovely comments on Twitter yesterday about Lisa’s blog and I’m really looking forward to seeing the impact it has on her business.

Oh and isn’t the name fab? Lisa and I brainstormed a lot, as I know did many of her friends! I forget who came up with the name, but I think it perfectly encapsulates what Lisa creates for her clients: a room outside they want to spend time in. And I think the strapline “Grand Plans for Outdoor Spaces” just builds on that nicely.

You can see Lisa’s new blog, The Room Outside, at blog.lisacoxdesigns.co.uk I’d love to know what you think…

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5 Responses to “In the studio this week… A gorgeous new blog for Lisa Cox Garden Designs”

  1. RonaNo Gravatar says:

    I love the redesign of Lisa’s blog Fiona…especially the handwritten font and new background pattern.

    …and the colour combinations and fact that the latest blog post is in full with older ones as summaries.

    You and your team have done another amazing job!

  2. Thank you Rona. Delighted to hear it! I have to say, I’m incredibly jealous…

  3. It looks fabulous. And I may be slightly biased but I think the headshot looks fantastic! I love the way Lisa chose her clothes for our shoot to perfectly match her brand colours!

    • The headshot just makes it doesn’t it! Actually though I think it really let’s Lisa’s personality shine and that’s such an important part of a blog isn’t it? Connecting emotionally with your readers.

  4. Lisa CoxNo Gravatar says:

    I LOVE my new blog – so much more “me” and really great to read Vicky and Rona’s feedback too. Moves my business forward another notch I think – thank you! :-)


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