In the studio this week… A great before and after for a book keeping company

By Fiona Humberstone, 3rd Aug 2009

These leaflets arrived back this morning and I just had to share them with you.

I first spoke to Bev a few weeks back about this flyer that she had designed to promote her book keeping business. You can click on the images to see them full size.

I felt that this flyer was missing opportunities on a number of levels. Firstly, the messages were confusing and not powerful enough. Secondly, the design looked very weak: the logo lacked style and impact, the layout would benefit from a stronger alignment and the colours didn't work well together. The bright blues and reds clash and the gradients create a downmarket look.

One of the things that struck me about Bev when I spoke to her was her friendliness and professionalism. And so I knew that we could create something that really sent out the right signals about her and her business.

So here's what we came up with…

The leaflet works now because it has structure, alignment and colours that work well together. The image reinforces the message and adds interest so that people want to read it.

Personally I love the quirky logo that Chloe has created which lifts the whole design and makes it look so much more professional.

And the back is just as impactful. Chloe has picked out the offer so that you can't miss it and she's also read through the text and picked out the important elements so that people in a hurry can skim read and still see the main benefits of able book keeping.

I'm absolutely certain that this leaflet is going to win Bev more business because she now has a brand image that people can trust. The design is warm, inviting, professional and organised. What do you think?