What do you think of Elizabeth Cairns’ shiny new blog? We designed and built her site in February, and were delighted when she asked us to swizz up her blog design last week.
Here’s Elizabeth’s old Typepad blog.
It’s full of compelling posts, but there are a few design obstacles which get in the way of instant enjoyment. First up, the multitude of colours, fonts and font sizes make for challenging, and somewhat distracting, reading. Secondly the font. Elizabeth has more about her than stolid, safe Verdana suggests. Georgia is much more up her street! It’s also hard to identify the blog or engage with it because of a lack of images.
Elizabeth asked us to help create her a more engaging blog that reflected the true essence of Amovita. The natural world is a big part of both Elizabeth and her business, so the Autumn leaves in the header were a logical choice. The Autumnal colour palette is very reflective of Amovita’s values and core principles and that’s where the inspiration for the rounded corners, the teal and the warm gold came from.
As we’d already built Elizabeth’s website, installing a blog was a relatively quick process. There are a few things that we’d like to add to in terms of design over the coming months, but I think it’s a dramatic improvement from where the blog is, and we look forward to it helping Elizabeth’s business to flourish!
Needless to say… I love it!
thanks Fi