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In the studio this week: a new blog design for Flowerona

By Fiona Humberstone, 11th Feb 2011
5

I’m delighted to be able to share with you the delicious blog design we recently created for Rona Wheeldon. Rona will mostly be known to you as The Organised PA -a prolific tweeter and superbly organised virtual assistant. I was delighted when Rona confided in me that she was thinking of setting up her own blog – inspired by flowers as a result of investing in Decor8′s Blogging Your Way ecourse.

Rona had taken lots of time to think through what would make her blog different, who her readers might be and the styles of blog she liked. It made designing the blog an absolute pleasure and I know that Chloe really enjoyed working on this project.

What many people don’t know is that Rona has loved flowers since, well, forever, and trained as a florist before working for Paula Pryke, one of the UK’s top florists. I think that it’s this passion that Rona has for all things flowers – not just floristry but also floral stationery, cakes, cards and teacups to name just a few that makes her blog so engaging and different.

I really love the quirky font and attention to detail on the number of comments and tweet links. Chloe’s also made sure that all the sidebar elements are styled well and in line with the brand identity – even the credit to us follows the Flowerona theme.

Rona’s blog is already creating quite a stir within the blogging community with some cracking florists featured (and offering some special discounts for Rona’s readers so do check out the blog) as well as plenty of tweets and comments. Do check it out if you get a chance: www.flowerona.com

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Tagged as in Blogging, Branding, Case Studies, From The Studio, Graphic Design

5 Responses to “In the studio this week: a new blog design for Flowerona”

  1. I love the colours and design, it’s beautiful!

  2. Thank you! Isn’t it funky?

  3. Denise AllenNo Gravatar says:

    It is such a small world! Love this blog design, love to read the excellent blog content and Rona has such a happy face…. one that I thought I’d seen somewhere else before and of course it is as Organised PA on Twitter! Also, so happy that Rona featured a certain Real Flower Company as one of her blog subjects, a company close to my heart as I work there!!
    Congratulations to Chloe on a great piece of work! x
    Denise

  4. Thank you Fiona for such a lovely blog post!

    It’s been a real pleasure working with the Flourish team – from the briefing with yourself, to the amazingly creative Chloe and the beautifully designed template which she created, capturing such a happy ‘look and feel’, to Stuart and his in-depth WordPress knowledge.

    Thank you also Tracy and Denise for your lovely comments :-)


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