In the studio this week… a new brand identity for Guildford Barristers Chambers
I’m delighted to be able to finally show you the new brand identity for Guildford Barristers Chambers. The brief was to create a professional, distinctive and modern identity for the Barristers Chambers who predominantly include solicitors, but who are moving more into the consumer market alongside this.
We’ve created logos for each division, as well as stationery, business cards, a brand manual and website designs. George has also been working with the team on planning out how to get the best from their website and how to write powerful copy.
Here’s how the old Chambers website looked.
I actually quite like the ribbon-tied scroll in the header, but it’s clear that the circular logo could benefit from being more distinctive and having a stronger font. After much debate we identified the Chambers as being from a winter (or starlight) colour personality. This is the only family that contains black and is full of bright, clear colours as well as some icy shades. Starlight (or winter) businesses are distinctive, compelling and are at the top of their game, and this was the impression we wanted to create.
Caroline created a stylish and distinctive icon that works as well on their stationery as it will frosted into glass on their office doors and embossed into leather on their folders. Blue is a great logical and communicative colour, so it made sense to base the logo around that, including some more approachable purples for the public access element of the business.
The stationery is simple. No bells and whistles, just a strong alignment, good layout and clean, strong colours.
And here’s the mockup for the homepage. Guildford Chambers have a web development company that they know and trust, so they’ve asked us to mock up the pages for the site and their developers will build them. That way they get a site that functions exactly how they need it to, that also engages their clients effectively!
