You might remember I told you about the work we’d just started for Keeler and Co, a London based estate agency who won our “win a logo makeover” at the Best of Richmond’s exhibition back in early March. Well the Flourish fairies have been busy creating a stylish and strong logo for Nicola (above), and I’d like to show you a snapshot of the journey below.
Nicola is fiercely ambitious and has worked hard to create an agency with a good reputation. But she needed the Flourish touch to really communicate the confidence and professionalism she deserved to her clients. Here’s the current Keeler website:
So as you can see, we’ve kept with the black and magenta, because they’re strong winter colours that work well with the business personality. But we have moved the logo quite a long way forward. Once I’d taken the brief Chloe, Caroline and Rob created three options for Nicola and her team to look at.
Option One: and very close to the finished article! We tend to work quite hard on our initial concepts which means that we usually only need to make minor amendments at the sign off and changes stages.
Option two: personally I love this one. More understated and I love the brackets, but Nicola and her team fell in love with the flourishy ampersand which would have been too much mixed with the decorative brackets as well.
Option Three. Again, I love the pattern in the background, and so did Nicola. Circle logos can be difficult to work with so the shape of the other two is probably more practical, but the circle gives it a more fun and approachable edge (circles are very “spring” like – and spring is all about energy-forward and communication).
Chloe has taken the layout of option one and combined it with the pattern of option three to create a stylish and contemporary logo that Nicola can be proud to put on her boards. And here’s the stationery…
What do you think?
Love it! What a transformation, it looks so simple, yet so sophisticated!
Great work Flourish team!
I’m so pleased Nikki won this makeover at our Expo and I’m sure she’s thrilled with the results! Nice work guys. Hope to see you soon, Nick.
Thank you! We’re really pleased with it. It’s rare that we use black in our designs these days, but it was so right for Nicola and I think the end result is a strong and sophisticated logo that will work well with the interior designs she has planned for the shop.