Phil Johns runs Ergonomic Office Imports – a company that pretty much does what it says on the tin. Phil mostly sells to the trade, but is just about to take on premises in Wood Street Village which will enable him to sell direct to the public. I worked with Phil a few weeks back on his marketing strategy, and we identified a few key areas for him to start investing in.
First of all, he needed a logo and identity for the business. Getting this right at the outset will mean he attracts the right type of clients from the get-go, and will also save him money in the long run. Every business needs a logo, so why not start as you mean to carry on? He was still going to need signage so rather than throw out a poorly designed sign in a few years/ months time, Phil is starting out with a gorgeous logo and identity from the off.
Phil didn’t have an enormous budget, so we’ll be working on as many low cost and no cost marketing activities as possible to get him started: workshops and seminars, building up strategic links with other local businesses, leaflet drops in the areas that he’s had success in before, and blogging. Phil has such an enormous knowledge of all things ergonomic – he is a true expert in his field, so the sooner we can get him on social media, the better!
Here’s Rob’s design for the blog. I love the clean, fresh approach he’s taken.
What do you think?
That looks good. Looking forward to seeing him in WSV!
Thank you for stopping by Sue. Should be opening very soon…