I am sooooo excited to be able to share this with you! I met Tracey from Magenta Cakes at the Business Link What’s Stopping You event in Ewell in February. Tracey is in the process of setting up her cake business after a long stint in the City and she approached us to help her with her website, logo design and brand identity.
What impressed me most about Tracey was her vision for Magenta Cakes. She’s really thought through how she is going to run the business, and she has big plans for the future! To start with Tracey plans to deliver cupcakes, traybakes and loaf cakes to offices and she wanted us to help her convey a happy, celebratory and slightly kitsch look.
We identified Magenta Cakes as a Spring business: fun, approachable and people focused, hence the circles and bright, light, clear colours.
To start with we’ve created a logo and stationery. The website is to follow and I’ll be posting details of that very soon. Hope you like it!





Thank you to Fiona, Chloe and the Flourish team for all of your efforts, I am absolutely thrilled with the new brand and logo, many thanks.
Tracy
Magenta Cakes
You’re very welcome Tracey. We really enjoyed doing it. Also slightly envious because if I didn’t run a design and marketing agency I’d probably selling cakes for a living! Looking forward to helping you develop the business.